Loading ...SEO isn’t a one-off process. A good SEO firm will tell you that your search engine optimisation plan will need maintenance over the long term, with perhaps a professional tune-up every so often to make sure you stay on the right track. Many businesses accept this for their on-page SEO, while failing to realise that their off-page SEO needs maintenance as well.
These days, off-page optimisation is just as important as on-page. It’s no longer enough to have a site with pages that are perfectly honed to the right keywords. You need to establish that your site is popular and trusted across the internet. The only way to do this is to establish a good link profile.
Links need maintenance too
Not many site owners seem to realise that their links need regular maintenance. It’s bad enough with links going out of a site. Every internet user frequently comes across sites with broken outbound links all over the place. When it comes to inbound links, however, a break can also mean a break in your page’s ranking.
It’s important to set up a link maintenance routine as part of your regular SEO maintenance. Our experts at SEO Consult Australia can help you set up a maintenance plan. Your plan needs to involve manually checking that your inbound links are still functional, and also maintaining a relationship with the people providing your links. Your established links may sit there and prosper for many months without needing your attention, but they may also shrink and fade away.
Link building is a sand castle
Think back to the first sand castle you ever built. You probably weren’t aware at first that it wasn’t going to last forever. After the first wave washed part of the wall away, however, you probably wised up pretty swiftly and did some maintenance. You would have rebuilt the wall, perhaps with a few alterations to take account of the waves. You’re likely to have made some additions, too, away from the waves, where your new towers and walkways were likely to last longer. Link building involves exactly the same set of rules, just in a different environment.
The first step is in realising that links can be very easily washed away. That can be resolved with link maintenance as part of your search engine optimisation routine. The second step is in acknowledging that new links need to be built.
Continue to enrich your link profile
A good link profile cannot just be built and left there. Your site will change over time, and the sites giving you links will change too. Over time, existing links alter in value or drop off the map altogether. It’s up to you to find good links to replace them.
It is a good idea to pursue inbound links continuously. Keep in contact with old links, and look out for new relationships. Links will inevitably drop off your list, and it’s important to have other links waiting to replace them. Continue to build your link profile as part of your internet marketing and SEO strategy.
Related posts:
- Link building: there is no ‘ultimate strategy’
- Building your link plan
- Making widgets work for link building
- Link freshness: another SEO factor
- Steady rate of link building
Tags: backlinks, inbound links, link campaign, linking
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