Loading ...The title above doesn’t refer to buying links, which is not the best way to build a good link profile. Rather, it refers to the need for a selective approach when building a link profile. Diving into link-building in a rushed fashion can get you into trouble in more ways than one. It pays to take the time to shop around.
One of the key ingredients to a good link-building plan is time. Unfortunately, this is precisely the ingredient which is missing in most SEO link-building campaigns. Site owners are usually in a big rush to polish up their link profile to get their site in the best place possible for the search engines. What they don’t realise is that in rushing to form a link profile can do a lot more damage than taking a long time about it.
Researching links takes time
There’s a fair amount of research that should be done when you’re trying to build your link profile. This is the first step in the ’shopping around’ process. Links are a valuable asset to your site, and are going to have a long-term effect on your business. When you acquire any other asset, you generally look around to find out your options. The same is true for links.
When looking for links, sort potential links into categories of potential benefit to your site. Links from sites with high PageRank are valuable, but so too are links from sites that have related content. Look into every link’s reputation.
Being selective takes time
The next step in the process, selecting which links are going to be appropriate for your site, takes a fair amount of time as well. You also have to account for the selection process of the sites you desire links from. Building a relationship with another site and getting it to the point where they will trust you with a link will not always be a long process, but for high-ranking sites it often is. This stage in the process needs to be factored into your schedule.
Links should build up over time
The initial building of a link process, just like many areas of search engine optimisation, is just the beginning of your work. Your link profile needs to be tended and added to over time. The research, selection and relationship-building process is one a smart business does pretty much continuously. You can talk to our consultants at SEO Consult Australia about
Time is an ingredient for the search engines as well
People often forget that the search engines require time as well when it comes to link building. Any website that builds its link profile too fast is going to get into a bit of trouble when their ranking is calculated. The search engines often take swift link-building as a sign of spam or other nefarious SEO-related deeds.
To avoid trouble with the search engines, it’s best to slow down and spend time pursuing valuable links. Link building should take time, if it’s done well.
Related posts:
- Concentrate on process when building links
- Are paid links bad?
- Building links in three easy steps
- The lowdown on links
- How to build links that will help your website be ranked higher by Bing
Tags: content, links, Search Engine Optimisation, SEO, SEO Consult
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