Loading ...Building up a good profile of links for a site can often feel like ‘link hunting’. You need to find out where your prey dwells, study its habits, and know what type of bait to use. A big part of your hunting technique will depend on the type of prey you are stalking.
It’s important to be able to recognise the type of link you are pursuing. This knowledge will give you a lot of information about how to proceed. Consulting a professional can be extremely helpful when you’re approaching this part of search engine optimisation, and you can talk to our experts at SEO Consult Australia about building up links for your site’s SEO.
There are two main subtypes of links you will encounter when building your link profile. Each requires a different approach.
Media contact links
Media contacts are important to any business. No matter what industry you’re in, having your business featured in any form of media can be great for your site’s internet marketing plan. Of course, getting the wrong kind of press can be a bad thing, and reputation management should make up a part of your SEO plan. Media contacts can also be a valuable source of links.
There are all sorts of media sites out there on the net, and it can be easy to overlook the ones that would work best for you. There are the traditional media, such as newspapers and television stations. These can be approached with a good, newsworthy press release. There are also the less prominent forms of media, such as independent podcasts, online radio stations, review sites and individual writers. The more tailored your approach is to each of these, the better your chances of success.
The types of links media sources provide are often ephemeral, so it’s important to keep in contact once a relationship has been established. It’s also important to have the right kind of ‘link bait‘ for the media. A good press release is a start, and can be a good addition to your internet marketing campaign.
Editorial links
These differ slightly from media contact links as they are more individual. Editorial sites include blogs, forums and industry commentary sites. You’re usually contacting a single person, rather than a company. A lot of editorial-type sites are run by someone as a hobby, rather than for profit. Strangely, this means that they may have even more interest in protecting the reputation of their site.
On the plus side, editorial-type site owners will usually react better to an incentive. While a media contact won’t appreciate a discount code, an editorial contact will be able to offer it to their readers.
Looking for links in all the right places
Often, finding sites to approach for links can be difficult. One way to approach it is to find out your competitors’ link profiles. These will often contain links that you can approach for yourself. They will also give you ideas on the types of sites you might approach when link building.
Related posts:
- Know your link types
- A step-by-step guide to link building
- Get in the news for link building
- Building your link plan
- Three signs of a quality link source
Tags: internet marketing, Link Bait, press release, Search Engine Optimisation, SEO
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