Loading ...Figuring out what goes into rankings calculations is not easy. SEO experts have been studying the changes in search algorithms for years, and still most methods are based on guesswork. The whole process of SEO is hard for newcomers to wrap their heads around. What makes it even harder is that even the ‘hard and fast rules’ of SEO aren’t really that solid. The way that your site’s ranking is calculated is actually very twisty indeed.
It can be difficult to apply SEO techniques to achieve the delicate balance required for good placement in the search engine results. This is why it can help to approach a professional SEO company, and you can talk to us at SEO Consult Australia. A lot of optimisation requires that you walk a fine line between ‘too little’ and ‘too much.’
Content: how ‘fresh’ is fresh?
Anyone undergoing search engine optimisation will probably be advised to add fresh content to their site. SEO professionals advise clients to get into a regular regime of posting content to their pages to attract search engine spiders back to the site on a regular basis. This constant updating does have a point, but it is something that you may not see the results of for some time.
Google will take the freshness of your content into account in calculating a ranking. The search engine will also take into account the amount of fresh content posted on your site over time. This means that it might take a little while for your efforts regarding fresh content to settle in. Yet again, another example of how much patience search engine optimisation requires.
When old is new again
It has long been suspected that the history of a site is an important factor in its eventual ranking. Search engine optimisation experts recognised that clients who had sites on older domains were battered about when those domains had a bad history. Similarly, clients who had owned their domains for a long time and kept them pristine tended to get good rankings more easily.
The issue of old and new sites gets a bit muddied by the fact that pages are judged individually, and fresh content is a core element of good SEO. It is sometimes taken for granted that if fresh content is good, old content is worthless. This is not true. Google has revealed that old content can sometimes be more valuable than new, if it’s on the right topic.
Your whole site counts
Although many companies choose to optimise a limited number of pages, rather than their whole site, there’s no doubt that your entire site effects a single page’s placement in the search engine results. It is thought that when examining your site’s history, Google takes the age of the whole site into account, judging it along with the age of the page in question. Other factors about your whole site come into the calculation as well, so it’s important to perform some work across your site, even if you are targeting keywords with only a few pages.
Related posts:
- It’s official – site speed affects rankings
- How Your Domain Affects Your Ranking
- Have your rankings dropped and you don’t know why?
- Tips for high rankings in Yahoo! search results
- Getting great rankings
Tags: content, Keywords, SEO Consult, seo techniques, spiders
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