Loading ...Spamdexing involves a variety of methods that are implemented with the sole intention of manipulating a search engine’s indexing. Some may still today consider black hat techniques a part of SEO yet search engines don’t. Search engines by use of their algorithms are able to identify black hat techniques. If the find Spamdexing on any webpage they will immediately remove those pages from their index.
They are even able to block an entire website from their results page. Spamdexing only benefits those who implement it and then only until they are found out. As a whole Spamdexing is able to affect the usability of an entire search engine and cast a shadow on the relevancy of the World Wide Web.
Google by their implementation of Page Rank link analysis system has made serious inroads into producing superb search results. To date Page Ranking has managed to rise above Spamdexing but they re still not immune to other methods of manipulation such as hyperlinks for instance.
The earliest mention of Spamdexing was made in 1996 when an article in the Boston Herald drew attention to it. The article was entitled “Porn sneaks way back on Web” and the body explained how it was done.
Common Spamdexing techniques
Content Spam involves the method of altering the how a search engine views a page. The methods employed comprise the following:
• Keyword stuffing
• Hidden text
• Meta Tag stuffing
• Gateway or Doorway Pages
• Scraper Sites
Link Spam is defined as having links between pages that are there to take advantage of link based algorithms. It is there hope to get higher rankings than would normally be attributed. The methods comprise the following:-
• Link Farms
• Hidden Links
• Spam Blogs
• Page Hijacking
• Buying expired domains
• The ‘Sybil Attack” which consists of forging multiple identities. It involves the creating of multiple websites at different domain names that all link to each other.
A Google Bomb is another form of Spamdexing. This entails a group of users working together to boost the rankings of a particular webpage for a particular query. The method employed to do this is called cookie stuffing. Cookie stuffing involves placing an affiliate cookie onto a visitor’s computer without their consent and without their knowledge. They aim is for the person placing the cookie to generate fraudulent income. It has the ability to ‘steal’ affiliate sales and also the ability to ‘steal’ commissions earned by affiliates.
Writable Pages opens another opportunity for Spamdexing. It entails making use of websites that allow editing by users in the form of comments. Spammers are able to insert their own links if the owner has not implemented anti spam measures. Writeable Page spam includes opportunities such as
• Blog Spam
• Comments Spam
• Wiki Spam
• Referrer Log Spamming
As if this weren’t enough there are still more avenues open for Spamdexing that consist of the following methods:-
• Creating mirror websites
• Redirecting URL’s
• Cloaking
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