Loading ...RelNoFollow is an attribute of hyperlinking usually depicted as rel=”nofollow” in HTML coding. There are correct ways to use RelNoFollow and there are incorrect or bad ways to use RelNoFollow. Bad RelNoFollows can lead to SEO suicide, so beware.
When one speaks of RelNoFollow it is usually in a conversation regarding PageRanking which as most know, is a very important attribute to overall Search Engine Optimization health. Overtime with the use of on and off page SEO, we achieve page ranks and when we do we know that we have captured the attention of the search engine and they have deemed our site good enough to include in their index listings.
What RelNoFollow does is that it allows us to manage and distribute our page rank across all the pages of our site as well as the sites we link into which in turn means that the search engine can index your site cleanly.
Page Ranking can only be passed through links, especailly incoming links which bring with them good authority. Each one of the pages on your site has its own page rank, so you may end up with different rankings throughout your site at any given time.
For each link on your pages, whether ecternal or internal a search engine award 1 point, so if you have 5 links they will pass 1 point of page ranking to each page that receives that link, so it is good practive to focus on passing page ranks to only those pages that you want to rank well.
How does RelNoFollow work?
RelNoFollow instructs the search engine robots which link not to follow and which pages not to rank for the particualr link pointing into them. In other words you don’t pass page rank and you don’t pass authority via your links which is vital if you want to both manage your sites page rank and if you want to keep your sites SEO attributes clean and friendly. Maintaining high page rank by using RelNoFollow links to shady sites will enable you to maintain SEO trust and authority.
Some of the most common uses for RelNoFollow tags are:-
- To NoFollow blog comments. Most blogging platforms do this as a matter of default, but there are those where you have to plugin or have to manually change the link attributes
- You use them if you want to pass page ranking onto your privacy policies, disclaimers or terms of service which means you wont have to worry about spreading your page rankings where is doesn’t belong.
- Advertisers use RelNoFollow on adverts they display as it ensures that the sites their advert points to will not steal page rankings.
However, as with everything there are those who use RelNoFollow to cheat their link partners our of page rankings, shame on them.
RelNoFollow can be critical to your sites Search Engine Optimisation and it should always be used in light of this and with moderation, especially if you want your site to look natural to a search engine.
Related posts:
- Why nofollow tags aren’t a completely bad thing
- The twisty world of rankings calculation
- Adapt or die, the world goes on
- Page rank fixation versus good SEO
- Can outbound linking hurt your search engine rankings?
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