Loading ...Trust is usually something that builds up over time. This is fine for internet users who return to your site again and again, but what happens with new users? If you want to win the trust of first-time visitors to your site, you need to know what elements they’re going to be looking at.
Establishing trust can keep users on your pages longer, and attract return traffic, both of which are important to SEO. Going beyond search engine optimisation, establishing trust is vital to achieving conversions.
When you first enter a site, what are the first questions you ask? Here are some to get you started:
*Who are these people? Your site may publish your business name and even the names of your staff members, but this doesn’t really tell users much about who you are. The tone of your content, the elements on your pages and the industry logos you feature all give an indication of the type of business you operate.
*What methods of payment are on offer? This is important to establish if you have any e-commerce elements on your site. It’s important to feature a range, and to feature at least one well-known payment option.
*How do I know I can trust them? Accreditation logos are also useful. Investing in a site security certificate, or similar service offered by the various accreditation companies around the net, can be well worthwhile.
*Can I contact them if things go wrong? Contact details can make a huge difference in establishing trust. Handily, they are also helpful to your site’s search engine optimization, and can help you build up your presence in Google’s local listings.
*Do they look okay? It’s sad but true that appearance counts as much on the internet as it does anywhere else. A professional design can help.
No related posts.
Tags: building SEO trust, search engine authority, search engine trust, seo authority
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
