Loading ...When discussing search engine optimisation, the talk is often about what you can do. Talk doesn’t often stray into the areas of what you can’t do. Unfortunately, it is the latter which most often drags a site down.
There are many areas in which your website is vulnerable when it comes to SEO. Here are the ten most vulnerable spots.
- Mal-content: Bad content is an absolute killer for SEO. It’s like a cancer. Even though bad content may not bring a high ranking down in a short time, in the long term, as internet users click away in disgust, it can slowly erode rankings.
- One of the best investments you can make for your site is in some decent content. Without it, most sites have no hope of competing in an increasingly content-hungry world. Internet users expect sites to present interesting content, no matter what industry they are in. If you haven’t got professional writers on staff, it can be well worthwhile sourcing content from a SEO professional. You can talk to our team at SEO Consult Australia about your content needs.
- Misplaced keywords: Keyword lists can often be off-target. It’s important not to make assumptions.
- Picture-perfect pages: Each page on your site needs to be unique. In copying title tags and other formatting, site owners are often doing themselves a disservice.
- Link instability: It is important to keep in touch with your links. A good link one month may turn into a bad one down the track.
- Link age: A lot of site owners are surprised when their apparently excellent link profile fails to perform. Something to keep in mind is the fact that the length of time you’ve had a link is taken into account by the search engines. Just as an old, established friendship is more reliable than a new one, old, established links can be more valuable than new.
- Bad connections: It might seem that all reputable links are good links, but it’s important to check the ranking of your link providers. If the search engines don’t rate them, you shouldn’t either.
- Domain age: Experienced domains count as well.
- The wallflower effect: In today’s world of search, sites need to be sociable to succeed. With so many businesses using social media platforms to gain internet publicity, no-one can afford to ignore the social media. Most of the businesses that use Twitter, Facebook and the myriad other social sites aren’t even aware of the SEO implications. Think about what you can do when combining social media and SEO.
- Bad outbound links: Outbound links can get you into trouble if the site changes hands. Keep tabs on all links related to your site.
- ‘Me, me, me’: The point of the most vulnerability for site owners is their need to succeed. SEO requires patience. Site owners who focus too much on what they want and need will often step over the line for organic, ethical SEO, resulting in disaster. Try to keep focussed on your site’s users.
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Tags: content, Domain Age, Search Engine Optimisation, SEO Consult, social media
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