Loading ...You don’t have to be involved in search engine optimisation long before realising that design plays a major part. Web designs can assist a site’s rankings, or hamper them. Even after spending plenty of time reviewing the possible issues of a design, SEO companies and site owners often miss a step or two. Here are three of the most commonly overlooked factors.
1. Not putting up a clear phone number and address. Obscuring your email address to confound hackers is one thing, but what about your real-world address? Many businesses overlook the need to include their address and phone number when developing their contact page during the search engine optimisation process.
The real world is an important factor in today’s SEO. Google looks for things like addresses and phone numbers when determining the trustworthiness of a business site. Including addresses and phone numbers means:
- setting out addresses in text, rather than embedding in an image
- ensuring numbers are all numerals
- making them visible, rather than stuffing them below your footer navigation.
2. Allowing obvious ageing. There’s a focus on freshness in SEO that’s difficult to ignore, and you can discuss this with us at SEO Consult Australia. Most site owners get to grips with fresh content and revamped design, but overlook other factors, such as old dates. Before re-launching your site after SEO, remove any ‘last updated’ markers on your pages. These age a site incredibly swiftly, and just aren’t worth it.
3. Leaving place-holder pages. Place-holder pages may seem like a good idea at times. When you’re rebuilding your website, for example, they inform customers what’s going on. What they do in terms of Google, though, is send the message that your site is not ready for traffic. Remember that website construction isn’t as visible as real-world construction, and get rid of place-holder pages.
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Tags: Search Engine Optimisation, SEO, SEO web design
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