Loading ...Search engine optimisation can be a very complicated process. At the same time, there are a couple of very simple touches that can make a huge difference to a site. Simply altering a couple of your on-page elements can, in the right circumstances, give your rankings a boost.
It’s important to note that simple touches won’t always get you very far with SEO. When a site owner is cruising around, looking for handy tips that will help them to improve their SEO, they run into millions of articles on everything under the sun. It’s hard to get to the straight, up and down, good advice. This is because major search engine optimisation work benefits from having a professional on board, and you can talk to us at SEO Consult Australia about your needs. Concentrating just on the simple stuff can be a trap, so it’s important to be certain that your site will benefit from dabbling in the small stuff below.
Header tags: Search engine optimisation experts frequently talk about the need for headers and other markers to break up a page. What they don’t mention is how having header tags within your code can help direct search engine spider attention. Identifying significant text with ‘H1′, ‘H2′ and so on can make a big difference. These tags tell the search engine spiders that the text contained is important, and it is known that they give keywords in this text a little more weight.
Nofollow channelling: Getting the search engines to look at what you want them to look at is a major part of the struggle for SEO. SEO experts talk about it all the time. A lot of emphasis is put on opening up communications, making it easier for the search engines to find the information on your site. A little closing off of communications can be of benefit too, directing the search engines away from information that is of little importance. Use nofollow tags to channel search engine attention to the right pages.
XML sitemaps: There is a fair amount of debate in the SEO community as to the worth of an XML sitemap. Some search engine optimisation experts swear by them, while others consider them a waste of time. Considering the fact that XML sitemaps provide a clear, easy-to-read map of your site to the search engines, and the fact that they aren’t hard to do, it’s worth your while considering them.
A secondary note on XML sitemaps is to keep yours up-to-date. This is something a lot of sites overlook. A tourist can’t find their way around London today using a map from 1947. A search engine can’t find their way to your new and exciting pages if your sitemap isn’t up to date.
These three very basic touches can help the search engines find the information on your site that you deem important. There are all kinds of other elements on your site that can reduce the effectiveness of these touches, though, so if you’re new to SEO it’s a good idea to talk to a consultant.
No related posts.
Tags: articles, Keywords, SEO, SEO Consult, sitemap
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
