Loading ...WordPress has made things a lot easier for millions of websites out there. The hard work of innumerable site owners has been made just a little bit easier through the use of this handy blogging tool. Content writing becomes just a little bit easier when you don’t have to worry about coding a whole page from scratch.
There are always SEO considerations to take into account when using a new tool on your website, and with WordPress it’s no different. Here are some things you can do to fine-tune your use of WordPress as part of your search engine optimisation campaign.
1. Watch your H1 tags. Some of the WordPress themes automatically set new post titles as an H2 tag. To the search engines, this seems like a subtitle. To you and your site users, however, the information in your post title is very important. Give it more relevance to the search engines by shifting it up to an H1 tag.
As a related note, it’s a good idea to shift your site title down to an H2 or H3 tag. Site titles tend to get promoted to H1 in some WordPress themes.
2. Be careful about archives and tags. Site owners have experienced some duplication issues with archived WordPress content. Keep track of how many copies of your pages you keep. Using a couple of nofollow tags can take care of the issue if it becomes a problem.
3. Take care of your images. WordPress doesn’t always prompt you to add alt tags and captions to images. As images take up valuable space on your pages without the search engines being able to see them, it’s important to label them properly. Compose a caption that describes the image as well as uses your keywords. Sites that only include the latter tend to look spammy. You can talk to us at SEO Consult Australia about avoiding the appearance of spam in your keyword use.
4. Take care of description and title tags. Composing unique title and description tags is a part of basic search engine optimization. It’s also something that’s easy to forget about in the day-to-day running of your site, particularly when you’ve got WordPress to handle other little details. Some WordPress themes use content snippets as Meta descriptions, but this can be a sad waste of SEO space. Taking the time out to write unique titles and descriptions could well net you a better traffic rate, as well as improve your chances of ranking well.
5. Don’t be afraid to personalise. Many of the WordPress settings take SEO into account. A lot of them don’t. It’s important to look at the settings for your pages and alter them when necessary. Picking through your WordPress program with a fine-toothed comb may seem to bring back all the hard work you’re trying to avoid, but remember it only needs to be done periodically. Taking the time to assess new plug-ins as you go may save you a lot of work in the future.
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Tags: blogging, content, Keywords, search engine optimisation campaign, SEO, SEO Consult
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