Loading ...The choice of colours for a site often takes a back seat. When it comes to search engine optimisation, colour chose is usually passed by because the site already exists. This doesn’t mean that colour has no part to play in SEO. It does.
Colour can play a subtle but very powerful part in the behaviour of your site’s users. Use the right colour scheme, and your site’s users are more likely to stay on your pages and absorb your message. Use the wrong colour, and you can scare them away, leading to an eventual dip in your rankings or in greater difficulty getting them in the first place.
The power of colour
Interior designers and marketers alike have been using colour for many, many years to influence customer behaviour. In a shop front, colours are carefully chosen and juxtaposed to help direct customers to the area for their needs, and to help them make the decision to buy. Colours can help to generate mood, excitement and even prompt action.
The case for colours on the internet is really not much different to that of the real world. There are, however, a few considerations that need to be taken into account when manipulating the colours of your site.
Colours, computers and SEO
The main consideration for your site and colour is the tiring effect of bright colours on the net. Bright colours can be exhausting to an internet user’s eye, and need to be used with discretion. Think about the make-up of a computer screen. For just about every computer, with a few modern exceptions, the screen is back-lit. Every office worker knows how tiring it is to stare at a computer screen for too long. Adding the wrong colours to the mix makes things even worse.
Colour is one of many small things on your site that has an indirect impact on your search engine optimisation. Think about the times you’ve landed on a site that has a garish colour scheme. If you were desperate for information, you probably tried to persevere, but often there are other options available to you in the SERPs.
Part of the job of SEO should be to ensure that users stay on your site as long as you want them to. Your bounce rate has a definite impact on your site’s rankings. Talk to us at SEO Consult Australia about creating attractive pages.
The industry colour code
Another consideration every site needs to take into account is the style of their industry. Every industry develops a certain style. While it’s acceptable to stray a little way from that style, it’s usually wise not to go too far. This again can impact on your SEO. If your site displays too many traits that are unlike the rest of your industry, it can look unprofessional and therefore untrustworthy, losing users.
Colour is such a small thing in the scheme of things, but it has a big effect. Check in with your SEO consultant about the ways colours impact on your user experience.
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Tags: Search Engine Optimisation, SEO, SEO Consult
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