Loading ...Link building can be hard. There’s really no other way to put it, although many SEO experts would probably insert a few expletives in the above sentence. Getting your site a good link profile is an essential part of your search engine optimisation, but it’s not easy. Luckily, you can improve your chances of obtaining links with a well-planned campaign of attack.
Getting the help of an SEO company is a good way of starting your linking strategy, and you can talk to us at SEO Consult Australia about link building. However, every site needs to continuously build links.
1. Set out your materials
Link building is much like constructing any solid item. Before you begin, you need your materials. In this case, you need the following five things.
*A trustworthy, usable, well-designed site. Your SEO consultant should have helped you to achieve this as part of your search engine optimisation.
*Good content. Again, getting good content onto your site is a basic part of SEO. If you have any content worries, talk to our consultants at SEO Consult Australia. Assistance from a professional can be extremely helpful when trying to find lots of high-quality content.
*A good press release. Your press release needs to contain something newsworthy. It can be hard to find this angle, but it is possible. It can be helpful to discuss your press release with an internet marketing expert if you don’t have experience with press releases.
*Online treats. These include free software, videos, images, podcasts, white papers or other types of widgets that people can get excited about.
*Solid, real-world incentives. This can be something requiring little planning, like a discount code, or something more solid, like merchandise, company t-shirts, and the usual corporate treats.
2. Find your quarry
This can be the most difficult step in building links for your search engine optimisation. Most businesses get stuck on ‘who would want to link to me?’ It can help to look at the links your competitors are getting as a starting point. From there, build up a list by adding influential people in your industry, media contacts, blogs, review sites and complementary businesses. It’s important to build up a long list, as your hit rate won’t be particularly high.
3. Match incentive to quarry
An incentive is always needed to gain a link. It might be something solid, like money, although this is strictly frowned upon by the search engines. It might just as easily be something ephemeral, like your business reputation. Different types of sites will react better to different incentives. Luckily, you’ve already prepared a range of incentives in step 1.
Once you have a list of sites to target, study them to find out what they are likely to want. An influential blogger might react well to a discount code for their readers. A medium-level blogger might just want to link to a site with great content. A media contact is likely to want a story before they provide you with any links. Go through your incentives and match them up.
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Tags: content, internet marketing, press release, quality content, SEO
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