Loading ...Having a certain amount of individuality has always been important for a search engine optimisation plan. Without attention to the particular quirks of the site being optimised, an SEO plan is doomed to failure. With the launch of Google’s across-the-board personalised search results last year, however, the personal touch has become even more important to the average optimisation plan.
Google’s personalisation is something to take into account in your SEO plan, although it’s not something the average site owner can do much about. Talk to our consultants at SEO Consult Australia about your strategy for personalised search. The main thing to worry about is visibility for your target user group, particularly if you’re trying to edge into a section of the market where you have no presence.
Your personal attitude
The main issue with personalisation is that it makes SEO analysis a lot harder for the average site owner, particularly if they haven’t removed it from their own computer. It’s vital to turn off personalised search if you’re trying to see the SERPs as everyone else sees it. It also makes it more difficult to target the right keywords, and to get your site a good ranking even when you do.
There are some upsides to personalisation, though. Some SEO experts think that personalised search can be used to an SEO advantage. Most think that personalisation can at least be worked against.
Here are some things to do:
- Increase loyalty where you can. This is about taking advantage of personalised search. Increasing the loyalty of your regular users can mean that your site appears more frequently in their results. This can boost return traffic even further.
- Be seen in more places. If you have a slightly smaller chance of appearing in a user’s personalised search results, you need to make sure you appear in other places. Increase your presence on social media sites, forums and directories. Try to boost your relationship with bloggers and the media.
- Be seen in more places on Google. Using the logic above, it’s only smart to increase your presence on Google where you can. Make sure you’re optimised for local search, and have a couple of good reviews. Also place a Google bookmark button to make it easier for users to tell Google they like you.
- Make sure your title and description tags are catchy. When you do appear in the SERPs, you want to make sure you get the click.
You’ll notice that most of these things are things you should be doing anyway for your SEO.
It’s important to remember that Google isn’t the be all and end all of the internet, despite what most SEO experts seem to say. As time goes by, internet users are experiencing information through a broader number of avenues. Many sites are getting increasing amounts of traffic from social media search results, and many search engine optimisation pros have predicted that this will be the search of the future. Only time will tell, but it’s important to keep in touch with changes in the industry.
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Tags: Keywords, Search Engine Optimisation, SEO, SEO Consult, social media
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