Loading ...In the field of search engine optimisation, everyone’s looking for the perfect link building plan. Link building is one of the trickier jobs to do with SEO, and it’s a minefield of mistakes just waiting for inexperienced newcomers to come along. One of the trickiest areas of all is paid linking.
Unfortunately, paid linking, the easiest method of link building at the moment is also the one Google most frowns upon. Paid linking is buying links. The search engines look down on this method because, naturally enough, they believe that paid links circumvent the concept of natural linking. The search engines are big on natural linking because a natural link profile tells them exactly where a site sits in popularity in relation to the rest of the net. Paid links upset this delicate system.
Paid links are by far the easiest to get, and most sites with an investment in SEO tend to have a few of them. Paid links come in many forms: outright bought links, sponsored blog posts, paid reviews and editorials, advertisements and many more. Some of these are more subtle forms of paid linking than others, and some of them can be quite costly to invest in.
Entire industries have been built on the back of paid linking, and many of them are booming. The popularity of paying for links has become so great that if Google suddenly found a way to block all paid links, millions of people would be out of an income. As time goes by, though, Google is getting better at detecting paid links, which is one of the reasons not to fill your link profile entirely with them.
One of the reasons that the paid linking industry is such a gamble for the average site is because it is an industry. If you purchase a link from a site, it’s likely that site has sold links to others. When a site regularly sells links, the paid link trail becomes easier to detect. Some sites may have already been flagged as link-sellers, making their links virtually worthless, but you might not know this when purchasing a link. Others might be one link away from being detected, and your link might just topple them over.
When investing in paid links as part of your SEO, it’s important to keep things subtle. You can discuss the pros and cons of different link campaigns with us at SEO Consult Australia. Sites that make a big habit of buying links leave a detectable trail behind them. The more links you buy, the more likely it is that Google or one of the other search engines will figure out your plan. Once the search engines are on your trail, the best-case scenario is that your link profile will be devalued.
It’s a good idea for every link profile to have a few natural links in the mix. There are many ways to convince other sites to give you a link, and many of these are of real benefit to your site’s reputation around the net. Think about promoting your site as well as boosting your SEO.
No related posts.
Tags: blog, Search Engine Optimisation, SEO, SEO Consult
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
