Loading ...The rule of thumb when it comes to content and search engine optimisation is ‘text is good.’ Anything that isn’t text can present issues for SEO, as the search engines have less history with other forms of communication. When it comes to PDFs, this can sometimes present problems.
The best way to go with these kinds of issues can seem to be just to leave things be. If text is the medium the search engines are most comfortable with, why not just put everything in text? With an increase in sophistication on the net generally, though, this approach puts the popularity of your site at risk. Internet users aren’t satisfied with plain text sites any more. Sites really have to have some zing to get attention.
A PDF here and there can be just the thing to polish up a site. Businesses have been using PDFs as promotional tools for quite some time, having realised that a downloadable PDF stands in place of free educational material. An informative and interesting e-book via PDF makes a good gift for your target users. You can talk to us at SEO Consult Australia about using giveaways to attract attention.
In terms of search engine optimisation, PDFs present a problem but also a solution. The problem comes from the technical side of search engine optimisation. PDFs can be difficult for search engines to read, and require extra work. The solution comes in making your site more attractive, convincing first-time clickers to remain and encouraging other sites to link to you. All of these elements are of benefit to your SEO.
Are bells and whistles worth the effort?
The difference between a plain and an interesting site is not just in the eye of the beholder, but in the industry in which they sit. Internet users frequently click through to two or three sites when they’re researching a new subject, and compare their choices before making a firm decision. Plain sites always tend to suffer in comparison. Think about the sites you’ve come across on your own travels.
There can be little doubt that putting a bit of effort into your content is worthwhile. Even if you deal primarily in text, the addition of an image to your page can make your articles easier to read. Everything that isn’t text is potentially taking up SEO room, and it is important to do what you can to make up for it.
The proof is in the pudding
A good test of what sort of content is appropriate for your site is to look to the SEO industry itself. If a large number of SEO professionals are using a particular trick, you can just about guarantee that it’s going to work well in terms of optimisation. Most optimisation professionals do everything they can to ensure smooth communication with search engine spiders.
While PDFs are known to require some extra work, they are a well-known factor in the optimisation industry. SEO companies on all levels continue to use PDFs as an educational and promotional tool. This means that you probably should, as well.
No related posts.
Tags: articles, content, Search Engine Optimisation, SEO Consult, spiders
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
