Loading ...Building a web site is a hard enough task for most businesses without having to think about online issues. The various demands on the site, design considerations, time restrictions and budgets all add up to an arduous task. Many businesses put off the fine-tuning needed for the broader net until the site is ready to be launched. This kind of time management can end up being time-costly in the end.
It’s often said that the best time to begin SEO is when you first design your site. In fact, some of the factors that will ultimately have the biggest impact on your site’s success will be decided on long before the first strip of code is ever written. The decisions you make regarding the technologies you feature on the site can make the difference between users being able to access your site, and a big, fat error screen.
Although search engine optimization is primarily about getting your site featured in the right place on the search engines, without the right foundation your SEO campaign will fail. It’s best to begin SEO with a clean slate, and you can approach our consultants at SEO Consult Australia about the things you should take into consideration.
When designing your site, you need to ask yourself the following questions:
- Will it display in all browsers? If not all of your visitors are able to view your site properly, you’re in big trouble. If you’re operating an existing site, it’s a good idea to track which browsers users are using to access the site. Armed with this information, you can tweak your site so that it works for the largest number of users.
- Does it have options? Posting a costly instruction video on your site will be of less help to users if it is in only one format. Internet users are quite choosy about the media platforms they use. It can be a good idea to choose one format to display, but include files for a number of formats in case the user prefers something else.
- What is your target audience looking for? This may sound like a strange question to ask for what is essentially a technical consideration, but knowing what your target users expect from your site can help you make some important decisions. For example, if you know your target user group doesn’t care that much about appearances, and tends to hone in on text-based information, you might be able to ignore most of the browser problems for your site. If your users are highly visual, however, the difference between browsers has the potential to be a major issue. A thorough understanding of your user group is essential in many aspects of search engine optimisation.
Without proper consideration of technologies, you risk your site being inaccessible for a significant chunk of your users. The browser industry is more diverse than the search industry, and there is no guarantee that your target group will mostly choose one browser. Make the right preparations in the design stages to have the greatest appeal.
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Tags: Search Engine Optimisation, Search Engine Optimization, SEO, SEO Consult Australia
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