Loading ...Search engine optimisation can often seem like it’s all about development, but it’s important to be aware of the areas that aren’t so much about development as a change of thinking. There are hundreds of tiny alterations that can make a big difference to your rankings. These alterations might be as simple as flicking a switch from off to on, as is the case with removing blocks in your path.
There are a surprising number of areas related to website management which can result in a block. SEO is all about removing blocks in communication between your site and the search engines, but there are other types of blocks as well. Some of them are more literal than others.
Here are a few examples of the blocks your site might come across:
- Blocking the search engines from reading your blog. Some blogging tools, such as WordPress, were designed when people wanted to limit access to their web logs. Some tools still block search engine web bots from reading blog content, and this is something that can really drag your blog down if you’re not careful.
When setting up a blog or other communications tool on your website, check the privacy options. Make sure that your blog is going to be visible to everyone. It can be a good idea to have your SEO consultant have a look over the code of the tool you’re planning to use, to make sure there aren’t any hidden surprises there either.
- Blocking comments. A lot of sites don’t allow comments, and there are good reasons for this. Comments require time and editing, and more than a little care to prevent spam. Comments have plenty of good sides, however, and blocking comments can mean you’re turning site users away. It’s an issue that’s important to consider carefully.
- Blocking open searches through Google Personalisation. One of the more annoying things about Google’s personal search results is that it can interfere with a site owner’s search research and perception of their position in the rankings.
Make sure you switch off personalisation when you perform any optimisation research in Google. After all, you don’t want your initial findings on competitors to be skewed by previous research sessions.
- Placing blocks on social media sites. Access is a concern on social media sites as well. A lot of social media sites allow their users some semblance of privacy through use of privacy settings. When you’re using social media for business, however, you want to be as open as the sky. Whenever you’re setting up a profile, make sure you look within your privacy options and open your profile to all comers.
- Blocking access to some pages. A common problem SEO experts have encountered is the use of dynamic content for sites with registered users. This can cause a lot of problems with the search engines, as many pages end up off the index. You need to consider whether hidden content is worth the trouble. Talk to our team at SEO Consult Australia about dynamic content issues.
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Tags: blogging, content, Search Engine Optimisation, SEO, social media
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