Loading ...‘Don’t sweat the small stuff’ is advice often provided, both personally and in business matters. Often, the smaller things in life tend to take care of themselves. If they don’t, it’s still usually okay. People don’t worry about small things when the bigger things work.
When it comes to SEO, there is something every site owner would benefit from remembering:
Sweat the small stuff.
It’s not something you’ll often hear, but when it comes to search engine optimization it’s sound advice. There are hundreds of tiny little things you can do to your site and its peripherals. Do them all, and they will swiftly add up to a much better ranking.
What sort of small things are we talking about? All kinds, and you can discuss this with our consultants at SEO Consult Australia. Here are just a few of the little areas it helps to pay attention to:
- Colours. The shades of your site will influence the way your messages are interpreted. Think about what sort of mood you want your site’s users to be in, and try to match your colour scheme to suit.
- Spelling and grammar. You’ll have heard this a thousand times, but it’s worth mentioning. Good content means content that is as perfect as it can be.
- Captions for images. This is something many sites don’t bother with, but it is one way to make real SEO use of the space taken up by images. Pages are often boosted when an image is included, and the text given a little more room to breathe. Presenting a small caption that includes a couple of keywords links the image back to the central keyword for your page.
- Unique title tags. From a web design perspective, having the same title tag running throughout the site is an attractive thing. From an SEO perspective, it is a sad waste of resources. Every one of your pages should have its own title tag, which features the keyword of that page. This can also be helpful to your site’s users, as it helps them with the site’s navigation. If you cannot let go of the need for conformity, it can be good to at least devise a formula that allows some alteration, e.g. ‘Cat health and food [or similar keywords]– CatPower.com’ instead of ‘CatPower.com providing you with all cat information’.
- File names. Again, this is something that many sites overlook. Optimising the names of any files featured on your pages enables the search engines to understand what relevance this file has to your central topic. A ‘cathealth.pdf’ file is going to do your page much more good than ‘file001.pdf’.
There are myriad other areas to look at when you want to optimise your pages, but you get the idea. By paying attention to these little touches, you increase the ease of communication between your site and the search engines. The small stuff in search engine optimisation has a huge effect on the overall result. It is only through paying attention to all the small touches required that you can really reap the full rewards of your SEO plan.
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Tags: content, Keywords, Search Engine Optimization, SEO, SEO Consult
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