Loading ...Peer pressure is a powerful thing, and it has led to some site owners jumping into social media when they’re not really prepared for it. The social media networks are the hot topic of the moment for online business, but they are definitely not for everyone. A social media campaign requires careful thought before execution.
Social media campaigns are popular in the world of search engine optimisation because they present excellent opportunities for a site. A social media campaign usually opens up avenues for building links. It can also help to seed keywords around the net and build up a site’s relevance to its chosen topics. That said, a social media campaign requires a lot of work, and sometimes the SEO benefits do not outweigh the business drawbacks.
The statistics show that a site really has to be on the ball when it comes to social media. First of all, social media users tend to check in on their favourite sites with a scary amount of frequency. Facebook experiences just over 50% of its users logging in every day, but around one sixth of its users check in every few hours. For Twitter, active users also tend to check in every few hours. A lot of users for both sites access the site via mobile devices, and those that do tend to be far more active than others.
- Time resources: Social media campaigns take up a significant amount of time. Some social media sites require more constant attention than others, but a portion of every day will be required no matter which site you target.
- Software resources: It’s incredibly hard to attract attention on social media sites if you don’t have something interesting to give users. Often, this means developing an application that is free for them to use. Sites like Facebook make this process easy, but the application still needs to be developed.
- Creative resources: A successful social media campaign requires a large amount of creative content. This content needs to be consistently high-quality and might be needed for a long time.
- Staff resources: On top of everything else, you need to assign someone to perform the work for your social media campaign. No business has staff members who are simply sitting around, so this can mean taking someone off another project. Having your SEO company take care of your social media campaign can be a good solution, and you can discuss this with us at SEO Consult Australia.
- A ‘bling’ site: If you plan to attract attention back to your site from the social media networks, you need to make sure that your site can stand up to scrutiny. Social media users make up the slightly more sophisticated part of the internet user market.
If every other business in your area has mounted a social media campaign, it is probably a good idea to investigate whether one will work for you. However, just because others have jumped on the social media bandwagon, it doesn’t mean you have to. Consider the pros and cons carefully before investing in a social media campaign.
No related posts.
Tags: content, Keywords, Search Engine Optimisation, SEO, SEO Consult, social media
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
