Loading ...Most businesses come to search engine optimisation long after their website is first built. It’s not an ideal situation. A lot of things on an existing website will be working against the site’s ability to rank well. A good SEO expert can make things work, however, and the site should soon begin to see an improvement when it comes to the search engines.
Fixing your site’s SEO problems may help with the search engines, but unless you take an holistic approach, you might not see an improvement in your site’s users. Many sites concentrate on the aspects of search engine optimisation that will get them where they want to go in the search listings. If their site can’t stand up to the scrutiny of the extra traffic, however, all of this effort is a bit of a waste.
Consider this scenario. You do your keyword research well, you clear up your site’s architecture, you get a whole bunch of great links and you somehow stumble upon the best keyword density for every one of your pages. Your site shoots up in the search engine results pages, and soon you’re sitting pretty for every one of your keywords.
This dream come true can turn sour pretty quickly, though. Thousands of internet users, searching on one of your keywords, click on your #1 listing, only to be completely unimpressed with the site itself. They turn straight back around and choose one of your competitors or, if still unsatisfied, find alternative methods of getting what they want.
It’s easy to forget that internet users aren’t restricted to the choice of whatever sites are listed top in their results. They have no obligation to choose your site from Google’s list, and they have no obligation to stick around if your site doesn’t please them. In fact, your hard work is only beginning when your SEO campaign achieves success.
Clean up your pages for low bounce rates
The answer to this problem is to have a site users are going to want to spend time on. Investing in quality content and paying attention to your design and layout can be very worthwhile. You can discuss the aspects of user-grabbing pages with us at SEO Consult Australia.
Hints about what works are everywhere. When performing your research for search engine optimization, it’s a good idea to keep an eye on what your target user group finds interesting. When looking at competitor sites, try to see what users are reacting to. When researching links, pay attention to the higher-scoring sites in your industry.
Bad sites and bad SEO: the vicious circle
The way users behave on your site has a big effect on your SEO. The search engines are taking note of how long users stay on a site in judging what ranking to bequeath. You can pour a lot of work into your optimisation, and then have it fail down the track when your bounce rate drags you down. In investing in the quality of your site, you’re actually reinforcing your position with Google.
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Tags: Keywords, quality content, SEO, SEO campaign, SEO Consult Australia, SEO expert
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