Loading ...There’s been a lot of talk in SEO circles on how to use Twitter for search engine optimisation. These discussions are quite limited, given that certain aspects of Twitter make it useful to only a select section of online business. What is not really ever discussed is how to use Twitter without having to participate in it.
How so? The extensive interest in Twitter means that any site owner can make use of the popularity of the site, without having to become popular on the site themselves. Because just about every man and his dog is on Twitter, or at least every industry and profession is represented within its users, it’s possible to milk a little interest out of Twitter observations, Twitter articles and Twitter advice. All can be done without maintaining a Twitter account, and all can be very helpful to your search engine optimisation plan.
There is a certain value in making use of Twitter in this way. It can be incredibly hard to mount a successful campaign on Twitter. So many businesses have tried to make use of Twitter for marketing purposes that the users of the site have developed an intense dislike of any such moves. To be a success, a Twitter campaign needs to be subtle, thoughtful, and involve a lot of hard work.
How to use Twitter on your site
It’s not really true that everyone is on Twitter, but most people have heard of it. Many internet users will be interested in the site. This you can use to SEO advantage. Here are some ideas:
- most interesting Twitter blogs in your field
- best resource blogs on Twitter
- celebrities in your field that tweet
- current Twitter discussions and what they say about your industry
Composing a couple of articles on this topic can help you attract new site users, links, and give your existing site users something new to think about. You might also find your article attracting attention from Twitter itself, which is helpful to your search engine optimisation. You can talk to us at SEO Consult Australia about composing SEO content.
A note on participation
It’s a good idea to note that the nature of social media sites means that using them from the outside will only get you so far. Social media sites are communities, and commenting on them without being part of them can come across much like the nerdy kid trying to get in with the cool kids in high school.
For Twitter in particular, it can be difficult to talk about the site from the outside. The way in which Twitter works, the language used, the etiquette that the different social circles inside the site have developed, all make it very hard for outsiders to relate. Even though it is entirely possible to make use of Twitter without having a successful Twitter campaign, it’s probably a good idea to learn how to participate anyway. If you have no interest in the site, it will show through, ultimately putting your site users off.
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Tags: articles, content, Search Engine Optimisation, SEO, SEO Consult, social media
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