Loading ...It can be difficult to collect enough data to really know what your customers are thinking. Site owners can invest significant chunks of their SEO budget in research that doesn’t really get to the heart of their customers. Don’t despair – there is a better way. All you have to do is remember that there’s no rule against simply asking.
Going up to customers and asking what they think you should do is a great way to move your SEO strategy forward. A survey, sent out to your email list, can get you the answers you’re looking for. An email survey can reassure your customers that you’re looking out for your needs as well as provide data.
Don’t have a solid enough relationship to use surveys? There are other options:
1. Review your comments section and aggregate the data there.
2. Research your industry keywords on Twitter – be sure to remove comments from people directly connected with your industry so as not to muddy the waters
3. Initiate a poor man’s survey in the form of a one-question survey box on your home page
Each of these things is easy to do, and, when performed regularly, can collect enough data to drive your search engine optimization forward. Talking to your search engine optimisation company can also help, and you can approach us at SEO Consult Australia.
There’s no rule anywhere that says you have to get your customer data from a highly technical source. When you want to know how your customers feel, try simply talking to them.
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Tags: Search Engine Optimisation, SEO, SEO Consult Australia, seo strategy
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