Loading ...Site owners are often told by SEO experts that they need to feed their site fresh content. ‘Feed,’ they say. ‘Feed, feed, feed.’ This is all well and good, but if, like many, you’re posting one or two pages a day to your site, that’s a lot of material. This amount of material piles up – and quickly.
Few search engine optimisation professionals advise on what to do with your content once you have it. Shifting old content around in the wrong way can have a detrimental effect on your ranking, and it’s a good idea to discuss content issues with your SEO company. You can discuss content with us at SEO Consult Australia.
There are one or two things you need to consider if you’re dealing with excess content issues. For a start, it’s best to begin before excess content becomes a problem.
1. Plan for future posts during initial optimisation.
The first thing to know about posting fresh content is you need to plan for it. This is pretty self-evident. When you’re first planning how much fresh content you’ll need, it’s likely that the thought of all this extra content will cause a bit of panic. Hopefully, that will prompt a bit of planning.
It’s far better to plan out extra space in your site’s architecture when you’re performing your initial SEO work than to try to restructure later. Allowing room in your structure for posts should also mean you have more time between publication and needing to archive.
2. Develop a content archiving system.
This is mainly a structural concern. When you do move your content, where will you move it to? A well-thought-out structure should have room set aside for old material, but planning is needed for how you’re going to achieve this. Without ‘archiving’ on the schedule, most sites don’t do it with any regularity. Without an archiving plan in place, there’s also a great danger that some information and link data can be lost in the move.
3. Let your readers know where old content is.
This is a vital step, without which it’s not much use archiving anything. Your content archive can become a valuable asset for your site, but only if it’s created properly. If the material is moved without planning, it’s possible that all you’ll end up with from a user-end point of view is a series of broken links and a lot of frustration.
Many bloggers and other sites with a high turnover of content use tagging systems to allow users to retrieve old content. This has the advantage that the seed of the archiving system is there when the post is first published. When the post is archived, the tag links can still be used to recall the post when a user performs a search.
Some site owners have found this kind of system too space-consuming to be efficient, and it may not be an option for everyone. Your optimisation consultant should be able to help you when planning for archiving in the future.
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Tags: content, Search Engine Optimisation, SEO, SEO Consult
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