Loading ...Search engine spam is a dirty word around the Internet. People still try to trick the search engines deliberately with duplicate pages, thus turning the search results into chaos. This has lead to the search engines creating filters to weed out this behaviour. Unfortunately many people fall into the duplicate filters without trying to be deceitful.
They mistakenly assume that if they create many pages that are similar, it boosts their ranking with all the keywords. They also assume it will give them multiple good listings. To give accurate and relevant search results the search engines remove duplicate content pages, as they see this as deliberate spam. So innocently, many people get dragged along with the spammers into oblivion. To understand why your web pages may fall prey to duplicate filters you need knowledge.
You must understand how the filters work and what to do to avoid getting caught in them. The duplicate filter does not summarily remove your page. What it does is filter like a giant sieve and there are four different types of filtering that the search engines do. The ultimate goal is to safeguard your website from landing in a filter by avoiding the traps.
Scraping and repackaging
When you use content from a website and try to make it look different. New packaging does not hide the fact that it is the same content. It is basically still a duplicated page. More and more people are scraping content from blogs as well to repackage. Content scraping is a huge problem and in the future could lead to filters becoming more restrictive.
Identical pages and article distribution
Identical pages are deemed to be duplicates and any websites that are the same as another website is classified as spam. Affiliate websites that are similar are especially in danger of being caught in the duplicate filters. Doorway pages are used by spammers, so keep away from them to avoid the filters. Instead develop unique landing pages. Publishing one article and having it put all over the internet is problematic. Not all the search engines will deem it relevant even when they can determine the source.
Manufacturer’s descriptions
E-commerce websites fall prey to duplicate filters with product descriptions. They have the same product description as all the other businesses offering the same product. There is only one way to avoid this; by writing unique product descriptions. If you use the same blub as everyone else, the filter will classify your product descriptions as spam.
There are several tools available and you can check to see if your pages match others. There are tools that will search for entire duplicated websites. Keeping legal and out of trouble on the Internet is hard work, but your business has much to lose if you do not do things by the book. Build good links and regularly check to see that your content shows no duplication is the way to go. Keep all your content unique, do not try short cuts. Hard work pays off in the end.
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