Loading ...SEO is a tricky industry, and not just because of its technical nature. Although the technical side of optimisation can make things difficult for newcomers, some of the most difficult situations come from an ignorance of the social mores involved in optimisation.
A good optimisation campaign requires the co-operation of other sites. Simply optimising your own pages will not get you the ranking that you desire. It’s always been necessary to move outside of the site itself for SEO. The increased importance that search engines are giving to off-site factors in their algorithms means that optimisation these days requires a fair amount of off-page work.
This off-page work is a minefield of embarrassing mistakes, if you’re not careful. Absolute newcomers blunder into situations, unprepared for the reactions they receive. It’s very easy to offend others in your industry, and easy to do things that cause you to be the recipient of offensive reactions.
Most of these situations are easily avoided by consulting a search engine optimisation professional for your site. You can discuss your needs with our experts at SEO Consult Australia. If, like many site owners, you wish to contribute to the efforts of your SEO company or want to go it alone, here are a few of the more common situations to avoid:
- The gauche link-building email. Emailing site owners in search of inbound links can be an excellent way to build up your link profile, and many SEO experts advise newcomers to do just this. If you don’t have a way with words, however, or an understanding of the subtleties of communication, you can easily embarrass yourself.
It’s necessary to know which level to operate on when contacting sites directly for links. Unfortunately, there is no guide that sets out that a certain site will be open to being paid for a link, or that another site will only link to you if you link to them. You need to judge the situation for yourself. It’s a good idea to design a number of approaches, but always remember that you are ultimately asking the site owner for a favour. Be respectful and cautious in your approach.
- The over-enthusiastic social media campaign. It’s fairly common for businesses stampeding into a social media community and attempting to roughly rework its resources for their own needs. Usually, the response of the community in question is to shun the business, and sometimes the response is to kick the business off the site completely. This kind of mistake takes a lot of hard work to rectify.
- The patronising contact. There are people in every industry who have a lot of knowledge and experience. Many of them will be people with sites that have an excellent PageRank, making them highly desirable as sources of links. It’s important to find out who these people are and approach them with an acknowledgement of their experience. In other words, don’t go up to the leader in your industry and tell them how lucky they would be to link to you.
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Tags: Search Engine Optimisation, SEO, SEO Consult, SEO Experts, social media
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