Loading ...You might be aware that posting fresh content helps your search engine optimisation plan, but did you know that continuous posting is what helps keep your rankings steady? Being fresh every once in a while is not enough. Google and the other search engines are taking history into account more and more seriously as time goes by, and your update history may be a big factor in your rankings in the future.
Although fresh content is good, just putting a fresh article up whenever you feel like it is not likely to have a beneficial effect on your ranking. Like any other part of your site’s search engine optimization, the content posting for your site needs to be planned. This is something that should be done as a part of your initial optimization. You can talk to us at SEO Consult Australia about designing and implementing a content schedule as part of your SEO plan.
How Google takes time into account
The way in which Google and the other search engines rank your pages is fiendishly complicated, and not helped at all by the fact that the calculation methods constantly change. There are some things that are known, or suspected, to factor heavily in the calculation. Here are some of the major time-themed factors that are thought to impact on your rankings:
*Average time between updates: This means that if you shift from updating once a week to posting something new every day, your average update rate will take a certain amount of time register. This is one of several reasons that your improved ranking will take a little while to settle in after you first perform search engine optimisation, and also a reason your fresh content will take time to make a difference to your ranking.
*Number of updates within a certain time period: Google and the other search engines measure how many updates you make within a certain time period. This time period is usually something logical, such as a week or a month. This is only logical. If your updates were calculated daily, most businesses would suffer from a weekend lapse.
*Amount of change between different periods: Not only are updates within a time period measured, but the different periods are compared to each other. If you spend three months vigorously updating, then slack off, this aspect of the calculation will take your behaviour into account. This means that consistency is very important. Putting in hard work now and then won’t be of much benefit.
As you can see, every aspect of your update history is not only looked at for your current rankings, but will be taken into consideration in the future. In other words, every step you take, Google’s computers are watching you. This is a slightly disturbing thought, but somewhat more comforting is the idea that you can build on your own reputation over time, simply by reliably updating. The health of your future rankings may depend on the simple step of posting fresh content every day.
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