Loading ...Search engine optimisation is not just about the things that attract the search engines. Sites that only appeal to robots no longer warrant a good ranking. Google has long since declared that pleasing internet users is the thing to do, and the algorithms have altered to take this principle into consideration.
Good sites need sticky pages. Sticky pages mean pages that will retain user attention for more than a few seconds, preventing them from going right back to the search engine results pages and onto a competitor’s site. It is thought by many SEO professionals that time spent on site is now a fairly important factor in the calculation of rankings, as it enables the search engines to judge your site’s real value to users. Any site that has a pristine looking off-page profile but a high bounce rate is surely doing something wrong.
Having the ability to retain users has always been a desirable thing, regardless of search engine optimisation concerns. After all, if you can’t keep people on your site you can’t communicate your business message. Making your site more user-friendly might take a little work, but it will net you returns in both users and SEO.
How to improve your stickiness
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Content, but not too much of it. Content is important to search engine optimization, as it serves as soil to plant your keywords. It’s important not to devote all of your time to content. Other factors of your site can improve your usability.
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Find what’s already working. Your site will have a number of landing pages that people have found organically. Find out what these pages are and what’s attracting people. It might be that your SEO for that page is working better than predicted. It might be that people are searching in areas you didn’t think of. All of this is information you can use to improve your site overall.
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Make clear offers and deliver on them. Internet marketing has one advantage on SEO in that marketers know the importance of an offer. Offering your site’s users something they need is a sure way to keep them on board. The difference between SEO and internet marketing is that it doesn’t have to be a solid product for your pages. Information works just as well.
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Match offer to product. Your search engine optimization company will have spent a little time optimizing your title and description tags to make them appealing. If users click on your link and find a different page, however, they will bounce right back to the SERPs. Deliver what is promised.
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Watch for what works, and test it. Testing and analysis is at the core of SEO maintenance, and it can help you plan out your future SEO moves. Examine your site’s statistics for the pages that retain users, and test the methods of those pages elsewhere.
Many SEO experts have been using time on site as their secret weapon, after noticing improvements with clients’ sites. Improve your time-on-site statistics, and your organic traffic stats will improve as well.
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Tags: content, Google SEO, Keywords, Search Engine Optimisation, SEO
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