Loading ...Ever get frustrated that Google never provides the specifics for its algorithm updates? Well, now you don’t have to be. In a surprise move, Google announced several changes that were put in place in November, providing site owners and SEOs with significant insight into the direction of search.
The changes are broad-ranging, and could affect your search engine optimisation plan in a number of ways:
*Snippets. These are more commonly being taken from page content. Although Google has been doing this for a while, the change does mean that your page content must all be relevant to your keywords.
*Page titles. These are also changing, less frequently using text from foundation links that appear on every page. This could have consequences for your navigation, but a better option is to be more vigilent in optimising titles.
*Date-related searches. Google is getting more strict about results for date-related searches, meaning that timeliness is even more important. Saying the right thing at the right time will have to become part of SEO for some companies.
*Languages. Google has improved its retrieval of pages in multiple languages, automatically translating pages.
*Recent content. Possibly the most important change was an alteration in how time-relevant searches are being answered. For these searches, Google is giving even more weight to content that was recently posted. You can talk to our experts at SEO Consult Australia about how this affects your site.
A lot of these changes reinforce what most SEOs are already advising. Concentrate on fresh content and SEO detailing and you’ll be fine.
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Tags: Search Engine Optimisation, SEO, SEO Consult Australia
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