Google has recently launched Internet Stats on Google UK which is a new online resource providing users with an abundance of current web industry information. The facts displayed in Internet Stats are collected by a number of third party organisations and cover a wide range of topics within the industry.
There are many topics covered in Internet Stats but some of the main categories are: Technology, Media Consumption, Consumer Trends, Media Landscape and Macro Economic Trends. Within these categories there are numerous other topics that can be broken down and explored even further. For example, by selecting Consumer Trends the subdivided topics of Community, Information, Entertainment and eCommerce are then displayed. If a user clicks on any of these topics then the relevant statistical data will be displayed and any further related topics will also be available. Again, by clicking on another one of these topics more of the collected data will be shown to the user.
The reliability of this data is of course a major factor if this online resource from Google is going to provide an efficient service and be successful. A number of different third party organisations are involved in the gathering of this statistical information with companies such as The Economist, B2Bonline.com, Comscore, BusinessWeek, Times Online, Wall Street Journal and YouTube being just some of those that are making a contribution. Google has licensed this statistical data from many of the organisations and also collects relevant data that has been publicly reported. Google monitors the statistical information that is received and any information that is contributed from a user is investigated by the Google market research teams.
This online tool is currently only offered to those within the UK and according to Google there are not yet any plans to launch a resource like this anywhere else in the world. This has already been a point for discussion for some users as to why it is not available in other countries, which is surprising considering some of the data that is collected and displayed is from other countries of the world. Google has not given any specific information as to why Internet Stats is currently only available in the UK and has only stated that there are no plans to launch it elsewhere yet. Regardless of this, a tool of this kind is something to look out for in other countries as it can have a significant effect in search engine optimisation.
Internet Stats can provide users with an extensive range of valuable data that can help in many areas of business, including the search engine optimisation of websites. Many relevant topics are covered and the data provided is from reliable sources making it high quality and trustworthy. This information is updated regularly meaning that it is possible to access the most recent facts easily and quickly and remain on top of any news, developments and changes of importance.
At SEO Consult we aim to offer our clients the very best advice, to provide them with information about the very best tools and explain to them how these can be useful in SEO and to show them the very best search engine optimisation techniques that are suitable for their business needs. Tools such as Internet Stats can be very useful in search engine optimisation because of the wide range of relevant data and information that they can offer. Using a tool like this can be greatly beneficial when trying to run a successful search engine optimisation campaign.
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