Loading ...Recent research carried out by comScore has revealed that Google is becoming increasingly popular all over the world. In the month of September, around 38.6 billion searches were carried out online by users based in the Asia-Pacific region. It works out that each user carried out approximately 88 online searches in this month alone. What is also notable from this research is how many of these users chose to use Google to help them with their search. Around 17 billion of these searches were carried out by the search engine Google which means that Google has 44.1% of the search market share in this important region.
Baidu was found to be the second most popular search engine currently in this region with approximately 8.2 billion searches carried out using this search engine and approximately 21.3% of the market share. Baidu is a local search engine and so Google outperforming Baidu once again shows what a massive achievement this is for Google.Yahoo websites were also ranked quite highly in this area of the world. Around 5.3 billion of the searches made in the Asia-Pacific region used the Yahoo search engine and this represents around 13.8% of the market share.
Different countries within the Asia-Pacific region were found to have different search engine preferences. Google was found to be the most popular search engine for users located in Australia, Japan, New Zealand, India, Singapore and Malaysia, while Yahoo was found to be the favourite search engine for users based in Taiwan and Hong Kong. The Chinese search engine Baidu came out as the top search engine for searches carried out in China and NHN Corporation was the most used search engine by users located in Korea. This demonstrates that local search engines can still have a major influence and be highly attractive to those living within the locality.
As local search engines can attract larger audiences in their nearby locations than the major global brands, it is necessary for search engines such as Google and Yahoo to develop their capabilities so that they can deal with search queries from various locations throughout the world as effectively as the local search engines. Local competition is obviously ahead on understanding local culture, so Google is attempting to develop positively in this direction in order to gain popularity in countries in the different regions of the world. Such efforts must be sustained if it is going to remain successful in the future too.
Google is an incredibly powerful and influential search engine that can help online businesses gain exposure and communicate with audiences all over the world. If you want your business to be successful, you must work appropriately with Google and carry out an efficient search engine optimisation campaign.
We at SEO Consult can help you to use the most appropriate and productive SEO techniques that will increase the chances of your website being ranked highly in the search results provided by Google. We only use ethical SEO methods and always operate within the guidelines provided by Google so that the relationship between our clients and Google is mutually beneficial.
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