Loading ...It’s one of those questions that is so basic, you almost feel embarrassed for the person asking it: have you been backing up your website? The answer is, of course you have. Of course you have. Er… haven’t you?
For an awful lot of people, the answer after a few minutes’ consideration is, well, no. Or at least not as often as they should have been.
Backing up a website is an incredibly basic piece of maintenance, but all too many site owners fail to do it. Those that do back up either fail to do it fully or fail to do it regularly enough. The results, as you can imagine, are horrendous when those once-in-a-blue-moon server crashes happen back at their hosting service.
Most often, this comes from an underestimation of how frequently a site needs to be backed up. In the days for most companies before search engine optimization, their site might change once a week, or maybe even once a month. Some sites that are there to present an online point of contact rather than a source of revenue might not even change more than a few times a year.
When updates are this irregular, back-ups need only be done infrequently. The business gets into the habit of backing up every once in a while. When the site undergoes search engine optimisation, however, the need for more frequent back-ups arises. Most businesses fail to increase their back-up schedule accordingly.
Consider how often an optimised site undergoes changes. During the initial optimisation period, numerous changes occur. In the weeks and first months after optimisation, even more changes occur as the plan is fine-tuned. Not only this, but a site that aims to draw the search engines’ attention will post fresh content constantly. You can discuss this aspect of SEO with us at SEO Consult Australia. The influx of constant fresh content can mean that pages are updated daily or even several times a day.
Several times a day. That’s a lot of changes to miss if your back-up schedule is weekly.
The fact of the matter is, no-one expects that they will need a back-up of their site. When SEO requirements force you into a situation where you need to back up every day, it’s easy to just say ‘it doesn’t matter.’ But think about what you’re likely to lose if your site suddenly crashes.
Failing to back up a site can lead to that site’s decline if the worst happens. Every day you’ve failed to back up is another day of information the search engines may strip from their index. Losing your optimised content is bad enough. Losing the extra clout that those pages leant you with the search engines is worse, as it can have a long-term impact on your site’s rankings.
Backing up your site is much like purchasing insurance. It’s annoying, it’s sometimes more money than you expect, and it’s something that you actively hope you’ll never need. At the same time, it’s got to be done. Do it.
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Tags: content, Search Engine Optimisation, Search Engine Optimization, SEO, SEO Consult Australia
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