Search Engine Optimisation (SEO) Specialists

Helpful SEO Tools

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In the world of SEO there are so many parts that make up the whole that it makes sense to accept help where it is offered and there are a host of tools available that have been developed by people who are smart and who know their business.

Tools for content

Page Size Calculator:
o    What this tool does is that it lets you know how big your page is and if the size affects your site.  It calculates the size of a web page and the estimated time it would take to download it on a standard 56k modem which is important as it is better to keep file sizes small so that information is loaded as fast as possible for both visitors and search engine spiders.

De-Worder:
o    Microsoft add special characters to text that are not understood by modern browsers, so this tool swaps all invalid characters with alternative characters that will display properly so that spiders can read it.  It is easy to use, just copy and paste your text, click on the De-Word button and the tool takes it from there.

Code to Content Ratio:
o    This refers to the amount of text that appears on a webpage compared to the total size of the source code file.  The more code, the less important it is to a search engine so it is important to reduce code while increasing content.

Word Counter:
o    This tool allows you to see how many words are present in a string.  It counts the number of words in a text passage enabling you to keep any eye on what you are writing and be able to judge what you still need to write.

Local Keyword Density:
o    This tool helps you keep track on whether your site has too many of the same keywords.  It will let you know the percentage saturation in the enclosed text.  While you are wiring you will be able to see the keyword density for up to three keywords, this is an invaluable tool for SEO because it allows you to write well right from the beginning instead of having to come back and make time consuming changes.

Tools for Search Engines

Spider Simulator:
o    What this tool does is that it downloads a web page you specify in order to give you an idea of what search engines spiders see on your site.  The result may not look pretty, but it gives a true representation of what they will encounter on your site.  It will give you a good idea of how well your pages are designed and whether it is readable.  If your page shows a lot of text at the top of the page then you know this is what the spiders will read first.  If you see instead a heap of links and generic text, then you have work to do.

Site Comparison Tool:
o    This tool takes two URL’s and runs tests on them which will show a radar diagram of the most important aspects of SEO for both sites.  This shows how the two sites are related to each other.

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