Loading ...Most sites only have to worry about spam as a tangential thing. If you’re running a reputable site, spam is something that comes from outside, or at worst, from a mistake when you optimise. Spam is a reality for any site involved in SEO, and no matter how innocent you are, it’s important to know how the search engines detect it.
The search engines have lots of ways of detecting spam, most of which the SEO community can only guess at. One of the difficulties with guessing the exact methods for spam detection is that sites that are penalised for spam often feature more than one kind of spam. Most of the information on spam detection that search engine optimisation professionals have to work with comes from Google itself.
1. Known baddies. An obvious way of detecting rule-breaking is to keep your eye on previous offenders, and this is precisely what the search engines do. The activities and associations of sites on the ‘bad list’ for Google and other search engines are watched closely. The search engines look out for related IP addresses, details within the registration information, links and hosts to see if the site will offend again in some way.
2. Superstar growth. You are probably aware that search engine optimization is a process that takes time. The search engines are aware of this as well. Any site that shoots from page 57 to page one in the search engine results is examined very carefully.
3. Super-fast link building. The search engines prefer links to come naturally to a site, although they do tend to look the other way if ‘natural-looking’ links happen to be encouraged a little by site owners. Building a link profile this way takes time, which the search engines know all about. If your site suddenly attracts hundreds of links, there had better be a good reason for it, like a boost in traffic from a viral campaign. Talk to our experts at SEO Consult Australia about link building for your optimisation campaign.
4. Unrelated links. Similarly, links from sites that have no relation to yours are a sign of links that have been gained in a less-than-natural way. The search engines examine the bona fides of every site that links to you, allowing them to see if those sites have similar keywords and rank for similar topics. If there is no similarity, the reasons for the link are unclear. These links have less value to your link profile in any case, so it’s best not to waste your time on them.
5. Sudden shifts in topic. Most businesses tend to test out new areas very carefully before pursuing a new line or topic. It’s a smart thing to do, business-wise, as it allows you to gauge exactly what can be gained from the shift. It’s also a smart thing to do for SEO, because the search engines are again aware that no-one changes from being a trustworthy site on computer hardware to being a dating agency overnight.
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Tags: Keywords, Search Engine Optimisation, SEO, SEO Consult
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