Loading ...Google is now running a more personalised search engine service and has been striving to provide its users with a service like this for many years. For Google, providing users with search results relevant to their wants and needs is of utmost importance and it believes that by exploring their search history and the websites that they visit most often when carrying out a search, they can offer their users a higher quality of search results. However, others within search are now seriously concerned about what this means for search engine optimisation in general and how online businesses can remain competitive in a personalised Google environment.
The main aim of a search engine optimisation campaign is currently to achieve a top ranking in the search results provided by the search engines when a relevant search query is placed. A top ranking is important because it gives your business the greatest chance at exposure and a significant increase in traffic. However, if different searchers see different search results when they carry out the same search due to differences in their user behaviour, it is going to be harder for business owners to evaluate the success of their SEO campaign in terms of rankings. With a more personalised service such as this, it will be difficult to consistently be ranked in a top spot for certain keywords and so this will mean changes to SEO campaigns and the aim of SEO too.
Others within search are also concerned that some business markets will no longer be competitive online because the major brands will dominate. Brands that many users have heard of are often appealing to searchers and if they visit the websites of these sites, these websites are then likely to be displayed more often and in higher positions in the search results than before which will obviously encourage users to return to this site again. If this is the case, smaller businesses will not likely be able to compete effectively for traffic within this market.
There are many important issues concerning the personalisation development form Google. The relevancy of rankings in search results and how small and relatively unknown businesses can compete with popular brands that are often visited are two of the most important things many in search are now considering. However, these issues and possible problems within the future do not necessarily mean that SEO is no longer relevant. There are many influential and significant search engines operating online that are not using this level of personalisation and SEO is not just about top rankings but also the development of a brand online, reputation management and many other important issues too.
Search engine optimisation is continuously evolving and this is why careful monitoring of all changes within the search environment must be monitored carefully. We at SEO Consult remain informed and updated on all developments within search so we can advise our clients accordingly and update their SEO campaigns when necessary.
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Tags: Keywords, Search Engine Optimisation, search engine optimisation campaign, SEO, SEO campaign, SEO Consult
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