Loading ...Not every business has the need to approach a public relations agency, but most are at least aware of PR. A lot of the things you do to promote your business touch on PR techniques, including some of the things you do for off-page search engine optimisation.
There is one area where an understanding of PR really comes in handy. It’s a surprising area. It’s your links profile.
A lot of site owners struggle with link building because they have an imperfect understanding of how links work. There is a certain amount of awareness of links as important to rankings, but the links system isn’t ever explained properly. This is because it really can’t be. When even SEO experts aren’t exactly aware of how it all fits together, the average site owner can’t be expected to have a perfect grasp of things.
How PR works, online and offline
Building up your links profile is almost exactly like building up your business reputation through PR. In fact, it’s one and the same thing on the internet. When people like you, they talk about you and refer to you. Building up your SEO and working on your online PR achieve the same ends.
Offline, you do a hundreds of little things to help out your business’ PR. You go to parties and hand out your business card, attend industry events and talk to people, send out press releases, talk with customers, and do lots of other little things that all add up to a good reputation at the end of the day. Online, you do all of these things, but the results are a little more measurable because you can see links and online references.
Getting PR working for SEO
Looking at your off-page search engine optimization as a kind of PR campaign can be a really helpful thing to do. This is because it gets your thoughts headed in the right direction.
When most site owners think of off-page SEO and links, they think about the direct paths they can take. This is fair enough, but there are only so many direct ways to acquire links. Many of the paths you take to obtain a link will be utterly indirect. For example, chatting on the internet may not seem like something productive for your off-page SEO, but leaving comments on blogs, getting involved in conversations and generally building up your presence on the net may eventually result in people linking to you.
This is where PR thinking comes in. Treating your off-page search engine optimisation like a PR campaign, start to try to get your brand out there. Find ways to link back to things about your business, using the same subtle approach you would apply in normal PR. You can discuss subtle methods of promotion for off-page optimisation with us at SEO Consult Australia.
All the things you do to boost your business on the net can count toward your site’s SEO, and eventually your rankings. Don’t get caught up in direct thinking. Think on a broad scale for SEO.
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Tags: Press Releases, Search Engine Optimisation, Search Engine Optimization, SEO, SEO Consult
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