How malware can damage search engine results

Every online user is aware of the dangers of malware and most try their very best to ensure that they do not visit infected websites and also that they avoid the opening of infected emails in order to try and stop their computers becoming damaged. However, malware is also a big problem for those involved in search engine optimisation. As internet users will try to avoid a possibly infected website, if a website does unfortunately become a victim of malware then the search results for this website will drop significantly. Search engines try to protect their users from becoming infected from web pages suggested by them and so will remove possibly infected web pages from their listings or may even display a small warning informing users of the search engine that if they do click on the link it may result in infection.

Infections caused by malware have been increasing in recent months and the internet is currently regarded as being at its most dangerous. However, search engines such as Google remain confident that it has this issue under control and that it cleans its search results as much as possible to ensure that Google users are provided with safe and malware free results.

Web developers are presently a popular target for those wanting to spread these vicious malware infections. They are being targeted for their passwords so that safe and clean web pages can be attacked. If infected web pages are visited using an insecure browser then it is possible for these attackers to gain all the relevant information necessary to infect innocent websites and cause a large amount of damage to these websites in terms of where and how they are displayed in the search results of the major search engines and the amount of traffic that therefore visits these sites. This malware infection of websites through a web developer has a majorly damaging effect for both the client and the web developer and therefore it is necessary to try and avoid this happening at all costs.

There are many ways to try and combat this risk of malware infection and those that are conscientious and efficient and involved in search engine optimisation are using these methods to keep their websites safe. Using secure browsers, avoiding the use of FTP programs that store password information in plaintext, ensuring the security on a system is efficient and regularly updated and using services such as Google Webmaster tools to regularly check on the status of websites and if any of them are infected can all help in the protection of websites and therefore the protection of their search results too.

At SEO Consult we know how important it is to help our clients to keep their websites safe from malware attacks. Infections can be very damaging in many ways but the effect of malware on an SEO campaign can be disastrous. We know the very best techniques and methods to ensure that we are not successfully targeted which means that the websites of our clients remain malware free. Working with less professional and less experienced search engine optimisation companies can lead to an increased likelihood of web page infection but by working with SEO Consult, we will be able to provide you with a productive and effective search engine optimisation campaign and also help you keep your website safe at the same time.

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This entry was posted on Thursday, October 15th, 2009 at 9:20 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.