Loading ...‘Niche’ is a difficult word for businesses. It’s kind of like ’boutique’, but without the glamour. Perhaps this is why so many businesses avoid niche strategies with their SEO. Putting the connotations of the word itself aside, targeting a niche place in your industry can be an excellent way to the top of the SERPs.
Establishing yourself in a niche is usually much easier than trying to compete in the mainstream. Before we get into how to establish your niche, let’s talk about why you would even want to.
Why niches work
Niche SEO is all about establishing your business as an influence on the net. Most businesses cannot do this when competing in the mainstream, so targeting a niche makes sense. A lot of businesses do this in a small way anyway, when targeting keywords that are appropriate to their level of competition. Targeting a niche subject with your content is simply a way to consolidate your SEO strategy for low-competition keywords.
This strategy works well because, although it shrinks your audience, it makes you a bigger fish. If you’re able to establish authority within your niche, you’re likely to have more traffic and regular users than someone struggling in the big pond.
How to find a niche
When targeting a niche, you need to cover two areas. The first, and most important for your business, is to find an area that suits your objectives. You might find that there is a vacant niche in your industry for advice on cooking with whitebait, but this isn’t helpful when what you want to do is sell smoked salmon. The second area is to find out which areas haven’t been covered by your competitors. These are vacant niches.
- Keyword research. Hunting for a niche should begin right in the keyword research stage of search engine optimisation. While you’re looking into keywords, you’re likely to notice all of the strange little areas your business covers. Take note of these small areas, and have your SEO consultant help you look into how much information is out there for each. It’s likely that the lower-competition keywords will provide suitable bases for a niche strategy.
- Audience research. As you will know from keyword selection, a low-competition keyword usually means a smaller audience. Although niches involve small audiences, you want to select a topic that will give you at least some coverage. Audience research will help you determine whether there’s a market out there.
- Selection. It’s a good idea to discuss niche selection with your SEO company, and you can talk to us at SEO Consult Australia. Just like choosing keywords, your niche selection will be a result of benefits versus risk. Once you’ve selected, start building up content specific to your niche and establishing authority in the broader community.
Note: Other niches. You aren’t restricted to covering just one niche subject. It is possible to target a number of niche areas, but be careful. Each niche needs to be treated as a separate campaign, or you risk losing the focus that makes niche campaigns so successful.
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Tags: content, Keywords, Search Engine Optimisation, SEO, SEO Consult
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