Loading ...The analysis of competitor sites is something that should be carried out as part of your initial search engine optimisation preparation. Simply looking at your competitors can give you a load of ideas about what to do with your own SEO plan. When you look at competitors, however, it is important to know what you’re looking for.
Here’s a brief step-by-step guide on how to dismantle your competitors’ sites. Once you dismantle their strategy, you can better identify what it is that is getting them the rankings they’ve achieved. Note that this does not cover everything you can do with competitor analysis, and it’s a good idea to talk to your search engine optimisation firm about analysing competitors. You can discuss this with our experts at SEO Consult Australia.
1. Take note of where your competitors are for each of your keywords. Although competitor analysis usually comes before keyword selection, you’re likely to have some idea of the basic keywords you want to use. Look at where your competitors sit.
2. Look at their title tags and descriptions. The format your competitors use can be a guide for your own. Keep a close eye on the keywords they use, and where in the tag the keyword sits. Not every competitor will use the keyword at the beginning of the tag, although this is the tactic usually recommended. If they have not, and are ranking highly, it’s a sign that other factors are strongly at play. This is a good indication that you’ll need to do more than simple SEO to get to a good position.
3. Take note of how long their page takes to load when you click through, and which page you land on. Page loading times can be a big factor in SEO. If your competitors are taking their time, it might be an area where you can get an easy foothold.
Landing pages are an area that you should analyse more for what they reveal about your competitors’ strategy more than their SEO plan. If your competitors consistently send internet users to their main home page, they are not specifically addressing different user groups individually. This is another area in which you can easily outperform your competitors if so.
4. Design elements. Design elements don’t impact on SEO in as direct a way as text, but they do have some impact. Look at your competitors’ layout, then look at their source code to see what’s hiding behind the glossy exterior.
5. Content. Analyse the tone, type and amount of content your competitors have on their pages, and also check back to see their update frequency.
6. Links. Analysing your competitors’ backlinks is an essential step for your own SEO. Talk to your SEO consultant about uncovering and using competitor backlinks.
7. Web presence. Finally, you want to look at what your competitors are doing around the web in general. If they have a very basic SEO plan that you can see, yet have lots of presence all over the web, this might explain a high ranking.
No related posts.
Tags: content, Keywords, Search Engine Optimisation, SEO, SEO Consult
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
