Loading ...So, all the work is done, all of the plans have been put into place, and every possible aspect of your site has been polished up as a part of your search engine optimisation campaign. You’re ready to launch, and sit back to wait for the rankings changes to come flowing in. Everything is ready to roll.
But wait – there is one more important step you still need to complete. Although the vast majority of your SEO work can be done while your pages are offline, there is one thing you can’t do until everything goes live again. That one thing is checking that everything is not going to simply fall over.
As any webmaster knows, all sorts of things can happen when you finally put your pages online. What seems the final part of the alterations to a site may be really the start of a world of trouble, as the hundreds of hidden problems become apparent. These are all things that you’ve either overlooked in the final checks while your pages were about to go live, or things that you wouldn’t be able to spot anyway.
Going live – your optimisation is only 99% done
You may have accessed an SEO company for your optimisation, and you can talk to us at SEO Consult Australia about this. The stage when your SEO company or staff member signs off on the optimisation work is not the completion of your initial optimisation. After your pages have been uploaded to the server, then go live to the web, it’s important that you check on how they’re settling in.
- Check that all pages are online. Servers have been known to mess up a site’s upload now and then. It’s a good idea to ensure that every page is where it should be.
- Check all links work properly. This is something you need to do by going through your site manually. It might take time, but it’s far better for you to discover a broken link at this early stage than in three weeks’ time, when you’re wondering why one of your main pages isn’t ranking for its keyword.
- Check each page for obvious errors. Sometimes, code goes wrong. Sometimes, browsers refuse to display pages the way you want them to. A quick scan of every page can help you to pick up on formatting errors before any of your site users has a chance to see them.
It’s important to make this final check as soon as possible after the pages have been uploaded. Search engine spiders have been known to react very quickly to changes on a site, and it’s vital that any errors are picked up before they arrive.
The above might sound like a very simplistic check, and it is. However, as anyone who has dealt with computers for any length of time, it’s the times when you don’t check the simple things that they will fail. With your site’s whole optimisation campaign on the line, you can’t afford for things to go wrong.
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Tags: Search engine spiders, SEO, SEO Consult
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