Loading ...Ensuring that your website can be found and indexed by the web crawlers of the search engines is an incredibly important part of search engine optimisation. If your website isn’t ready for the crawlers, you are unlikely to see any successful results until the issues within your website have been resolved and the web crawlers can do their job effectively. There are a few common reasons why a website may not be easy to find for the web crawlers and by making a few changes, it is possible to vastly increase the crawlability of a site.
A good place to start if you think the crawlers are struggling with your website is with the internal links within the web pages you have. Having appropriate links between the pages of your site can make it easy for the crawlers to navigate their way around and find and index all of the relevant pages of content they find. Adding a table of contents to each web page and adding links to other popular pages of the website or other relevant pages within the site may be useful for the visitors to your site and also help with the structure of your internal links too.
It can also be beneficial to check on the robots.txt file which is located in the root directory of your website. It is possible that access to certain pages of your website was disallowed when the site was being created or updated and if this is the case then the web crawlers will be denied access to these areas of your website and will therefore not be able index and rank them.
The number of parameters a crawler must pass in your URL can also be of significance. Keeping your URL simple and featuring relevant keywords can be advantageous for many reasons and improving the crawlability of your website is one of these reasons.
It is also possible that there are some server errors with your website if crawlers are not treating your web pages appropriately. Different error codes represent different server errors but any error must be taken seriously and resolved if you want your website to be crawled and ranked highly in the search results. If you have server issues of any kind then try to fix them yourself or seek the assistance of a professional that can help you to do it successfully.
Ensuring that a website is easy for the web crawlers to find and index is vital if a search engine optimisation campaign is going to be successful. At SEO Consult, we can help you to identify any crawlability issues that exist with your website and help you to rectify the problems too. Once your website is easy for the web crawlers to find and navigate their way around, we can then use a selection of the most proven and appropriate SEO techniques for your business so that your website is ranked highly by the search engines and more relevant traffic is directed to your web pages.
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