Loading ...Adding fresh content is of value to your site in a number of ways. It brings the search engine spiders crawling back to sample your tasty keyword treats. It provides fresh reading for your site’s users. It also provides an excellent opportunity for you to strengthen the links throughout your site.
Interlinking through content is a skill. Not everyone has the knack for picking the right anchor text for links. Your SEO consultant can be a help when it comes to interlinking content, and you can discuss this with us at SEO Consult Australia. It’s important for every site owner to know the where, when and how of linking through content.
Basic points to consider
There are a few basic things you need to think about before you start linking. Fresh content presents such ample opportunities for linking to other areas of your site that it’s really a crime not to plant any hyperlinks in the text. However, there is such a thing as too much of a good thing. Your site users won’t appreciate having their concentration broken every couple of sentences by a glowing blue line.
It is also important to let your users know where they’re headed if they click on the link. Internet users are cautious about clicking to unknown places, particularly if the link is set within text. The history of unsavoury sites hiding their links within chunks of text makes internet users suspicious of any unclear link.
The first step: assemble your link resources
Before you start planting links all over the place in your content, it’s important to know where you want to link to. Your initial search engine optimisation plan should have looked at your site’s architecture and created a plan for the future. Linking randomly to pages will mess up your existing structure. It’s vital for your search engine optimisation that you plan your links well.
The best places to link fresh content to are pages that contain similar content. Your site users will appreciate hyperlinks that lead to related information. It’s also a good idea to link to products pages if you’re operating a retail site, making it easier for users to find things when your content has convinced them to buy.
For every new piece of content, plan out what pages it would be good to link to and assemble the URLs you need.
Second step: decide on link anchors
The text you use to anchor your link is important. If the text is completely irrelevant to the page you’re linking to, it’s a bit of a wasted link. It’s best if you can work in the main keyword for the linked page into your link anchor text.
Step three: link and test
After you’ve linked, it’s vital to check that the link is working. It will take a little while before your changes are visible to your site’s users. Make use of the time by testing your link. The last thing you want is for users to absorb your content and follow your link only to meet up with a 404 error page.
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Tags: content, linking, Search Engine Optimization, SEO, spiders
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