Loading ...If there’s one thing the SEO industry could learn from its broader internet marketing cousins, it’s how to spot and work with a trend. Marketers are so used to going with the flow of trends that they barely notice they’re doing it. Whether it’s gearing up for a seasonal sale, or stocking merchandise when a genre-specific film comes out, marketers are prepared to ride the waves that market trends cause.
Internet trends are waves that affect most industries, and your search engine optimisation plan should take them into account. You can discuss this with us at SEO Consult Australia. Trends can come in many forms:
*Locality: We may seem to live in a global world, but people are still highly influenced by their geography. If a city goes wild for your subject, you need to prepare.
*Seasonality: This affects retail sites, but can also affect service sites on occasion.
*Cultural popularity: In pop culture, a spark can trigger a huge flame.
*Underground trends: Sometimes, trends don’t come from visible sources.
Here are some of the sources you should regularly monitor if your business is at all vulnerable to trends:
*Your own site. This is the most important resource you have, because the trends you want to react to are those that affect your site first. It’s a good idea to regularly analyse your site statistics to see where users are coming from and what they are looking for.
*The news media. The media is both a reflection and propeller of popular culture, and a great resource when you’re trying to watch for trends. If something appears in the news media, it’s likely that not only is the trend already started, but it will increase in strength in the immediate future. Media reports are the increase in swell before a wave rises and crests.
*The social media. You couldn’t be blamed for assuming that social media networks simply reflect trends, but they actually have a huge influence over trends. The opportunity for individual users to post their thoughts and have them spread in real time has put trend power back in the hands of the people.
*Search trends. This is an area all site owners should monitor as part of their regular search engine optimisation plan. Being able to spot trends in topics and prepare to react to them is an added bonus.
Some of these are worth monitoring even if your business has no vulnerability to the changing tides. Every industry is vulnerable to trends in one form or another. It is usually just the extremity and duration of the wave that changes from industry to industry. The impact of environmentally-friendly technologies on the car industry is a prime example of this: although the industry is usually fairly resistant to trends, the slow rise in popular support for these technologies has finally reached the point where the industry has had to react. Even if your business is usually immune to trends, a random news report or industry disaster can always come along, and you need to be poised to react when it does.
No related posts.
Tags: content, internet marketing, SEO, social media, trends
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
