Loading ...The general message about links in the realm of SEO is ‘links are good’. Most of search engine optimisation seems to be about getting links at times. The key point that is often overlooked is that links are more powerful when used in groups.
This applies no matter whether your links are internal or inbound. Your internal links are the ones you have the most control over. Designed well, a good internal link structure can use your pages to support each other. Planning is essential for your internal links, because you need to know where all of your links point to.
For example, let’s say you run a cooking advice site. You have a page containing a recipe for chocolate chip cookies. Sitting on its own, that page has very little chance of ranking for its main keyword, ‘cookie baking.’ If you want your site’s users to be encouraged to buy your cookbook on cookie baking, you’re going to need more than one page on the subject as a part of your internet marketing plan.
As part of this plan, you write up another page, this time with a recipe for ‘oat health cookies’. You’ve managed to create another opportunity to push your ‘cookie baking’ keyword, and you’ve furthered your internet marketing plan by exposing your site users to more of your cookie baking wisdom. To assist both pages, you plant links on both of them leading to the other.
Let’s say you continue in this line with another five or so pages, all containing different recipes and furthering your plan for internet cookie baking domination. Your pages all link to each other, which is great for your link structure, but there is a way you could have helped your site far more efficiently. All it takes is a little forward planning.
In sending your links all over the place, you’re not really making your SEO stronger. A far better idea is to plot one central page that can compete for your keyword, and direct all of the link juice to that page. This central page will act as a hub, linking out to all of your minor cookie pages and receiving links from each of them.
Making one page the central page for a particular topic is a great way to straighten out your site’s structure as well. Having clear paths from your home page to distinct main pages is a way to ensure that the search engines crawl the pages you want them to.
Creating a central page for one keyword is a good idea in terms of your site users as well as for your search engine optimisation plan. Having all of your cookie-specific information flow to a central point doesn’t prevent you from marketing individual pages, but it does help direct users where you want them to go. In providing a central location for your cookie baking wisdom, you enable your users to locate all of your cookie-related wisdom easily – including, hopefully, the page for your cookie baking book sales.
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Tags: Keywords, Link Structure, SEO, seo strategy
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