Loading ...With such an emphasis on text-based content for search engine optimisation, it might come as a surprise to most site owners that video can be an incredibly useful tool for SEO. The benefits video brings to your site may not be as direct as a well-written SEO article, but they might be more far-reaching.
The internet is still predominantly text-based, but websites have found over the last five years or so that they need to add something a little extra to get internet user attention. The technological possibilities of the net are astounding. Any website that fails to take advantage of these possibilities is at risk of falling behind their competitors.
Posting video to your site isn’t just about keeping up with the Joneses, however. Videos can do a website a world of good. This is because they travel more frequently than other content. Videos won’t just jump off your pages, however, so you need to be aware of how to use your video content for off-page search engine optimisation.
Internet movie making: all too easy
One of the best things about creating video for your site is that it’s cheap. Most businesses, when they consider creating a training video or instruction video, would be considering setting aside a significant chunk of their budgets. Not so with the net. The lower threshold of technical requirements of video for the net means that anyone with a video camera can make films for the net, and usually those films will come out looking excellent.
The ease with which any man on the street can create a video these days has led to an influx of truly terrible video material. This is actually good news for any business thinking about creating an internet video. Use production values that are higher than average, or indeed any at all, and your video can come out looking like a Hollywood blockbuster in comparison.
Using videos for SEO
Videos come up in SEO in two ways. First of all, video content appears as a separate listing in searches. Optimising your video can mean that you warrant more than one listing in the search results, or at least doubles your chances of appearing. The second way that videos benefit SEO is in their off-page nature. It’s always good to post your videos to YouTube and other hosting sites. This exposes it to a wider audience, and can bring in some excellent links. Talk to us at SEO Consult Australia about videos and SEO.
A warning note: videos take up room
Hosting videos is not something every site can do very easily, and it’s important to consider how capable your site is of hosting video content. Videos take up a lot of room. If a video is going to increase your download time significantly, you might want to reconsider. In most cases, it proves more convenient to embed a video hosted by YouTube or another video hosting site. This may prove much easier, and won’t drag your site’s load time down.
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Tags: content, Search Engine Optimisation, SEO, SEO Consult
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