Loading ...They say that beauty is in the eye of the beholder. The success of your online business is most definitely in the eye of the beholder and specifically in the eye of your web traffic and on this your success depends. The Internet is virtual as well as visual and as such all your efforts on your website must cater to what visitors see.
Website owners often fall prey to the greatest misconception in online marketing. Web design, optimisation campaigns and marketing strategies are not separate issues. Each of these must mesh and fit together like pieces of a puzzle. It is only once all of these come together perfectly that you can hope of having any success and maintain a viable and healthy website for your business.
Eye catching
There is a very descriptive phrase in SEO circles; the stare effect. By this is meant that when you have a website visitor, the eyes are persistently drawn to a specific area on the web page. It stands out against everything else on the page and makes the visitor go back to it time after time. This can be a good thing if you specifically want your visitors to focus on that content.
This can also be a huge disadvantage if this causes an unwanted distraction. It becomes disadvantage if this makes the rest of your web page fade into the background as your message can get lost. If enough of a distraction is caused, this can harm your business. Visitors linger overlong on this specific content and then become bored and impatient, thus hastily moving on to other things. Usually this means they click off your website to go do other important things.
Final touches
Now, you have put everything perfectly in place on your web page without neglecting any of the optimisation, functionality and easy usability. What else makes your web page pleasant in the eyes of your site visitors? You have the strong backbone set in place and added the necessary meat. Now it is time to dress up that body to perfection. Backgrounds that are overly busy come across as harsh and grate on the senses. You create blazing backgrounds for gaming websites that create an arcade environment, this is most unsuitable for a business website that wants to attract and keep potential customers. Steer clear of creating a web page that has a disjointed look and confuse visitors.
Inviting
Soothing colours with matching contrasts are easy on the eyes. Create a relaxed and welcoming visual ambiance. Your web page layout and colour scheme must cater to the tastes of your target market. The norm is to keep it simply, flowing and pleasing. The aim is to make your visitors want to take a moment out of their busy lives; relax and linger on your website. The more enjoyable the experience is for your visitors, the higher are the changes that they will want to stay and look around longer. Catering to the visual needs of your site visitors is how you create a winner web page at completes the circle of functionality, usability and optimisation.
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Tags: SEO Design, SEO Tips
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