Loading ...Any time spent in the SEO community will inform you of the value of fresh content. SEO commentators are always talking about how great fresh content is for your site’s optimisation. You can tell they mean it, too, because they’re constantly following their own advice by putting up fresh posts. Fresh content is great.
You want to know what isn’t great? The number of websites that fail to use their fresh content in a way that will maximise its value. Maximising the value of this sometimes costly asset may seem like a no-brainer, but it’s something that millions of websites do every day. You can tell this because they allow particularly juicy, keyword-rich posts to fade into the background, when what they should be doing is making their SEO content sticky.
Quality content: more than immediate benefits
Your fresh content is of value for a number of reasons. When it’s first posted, it gives the search engine spiders something new to chew on, ensuring that your site is updated in the cache. It has a similar effect on your site’s users, who are more likely to return to your site if there is evidence of regular updates. These are the initial benefits.
The effect of quality SEO content on your ranking is a little more long-term, and you may not see any result from a piece of content for up to ten weeks. The work you’ve done to seed search engine optimization tactics throughout the content will come into play at this time, and your ranking might get a boost. This boost isn’t the limit of your content’s ability, however. The aim of your fresh content should be to support your search engine optimisation campaign in the long term. To do this, you need to make it sticky.
Sticky content offers SEO support
The best kind of content for search engine optimisation is that which features the right keywords in the right places, supports your internal linking structure, and informs in a short space. This content is of value when you first post, and it can be of value over time as well.
‘Sticky’ content is content that appears in the forefront of your site, even as it ages. If you have a blog on your site, you can make certain posts ’sticky’ in order to maximise their SEO value. You can also do this with your regular pages, pushing keyword-rich content to the top regardless of what fresh content you post. By keeping content that has the best SEO factors at the front of your site, you ensure that the search engines continue to assess your site as quality and relevant.
Not all content can be sticky
Of course, not every piece of content can or should be used in this way. If every piece of content on your site was sticky, things would get a little silly. However, particularly good content should be made to work for as long and as hard as possible. Talk to us at SEO Consult Australia about this and other content ideas.
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Tags: blog, Keywords, quality content, SEO, spiders
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