Loading ...When we speak about content in the search engine optimisation industry, the focus is generally on getting it out into the SEO community, or the relevant business community. Fresh content is so important to good rankings that the strategies within the site are often forgotten. With smart use of content, and the layering of information, your SEO content plan could keep internet users on your site for much longer.
The layering of information is a way to make your content stretch further. Separating out information into sections that will attract different types of traffic allows you to use one idea to set off different conversion paths. Generating an increase in time-on-page numbers will also help your search engine optimisation plan, and you can discuss this with us at SEO Consult Australia.
For example, say you’re selling the latest gadget through your retail site. The first layer is the basic sales page, outlining the gadget and starting your strongest sales path. The second layer, accessed through ‘more info’ at the bottom of the basic product information, draws in users looking for technical information, opening up a second sales path.
A final note: Make it easier for readers to get around. A site user is more likely to stay on your pages if they can find their way around easily. If your navigation leads them into a dark hole, their easiest option is to close your site’s tab on their browser. If, however, they can use your breadcrumb navigation to jump back to an interesting page, they might just go back and look through that other article that caught their eye.
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Tags: organic SEO content, organinc SEO, Search Engine Optimisation, SEO, SEO content
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