Loading ...The need for a link profile has a few side effects. One of these is non-search engine traffic. Once you start building up a good link profile, your pages should be getting visitors from all over the net. Most importantly, they should be getting high-quality traffic from highly specific places.
1. Target specific traffic with specific pages
Specificity is part of the reason you should not use your home page as the only landing page for inbound traffic. The traffic coming in from the search engines will be specific to the keywords that page is optimised for. The traffic coming from your inbound links, however, is specific to whatever page the link is from. This means that while pages tend to be naturally targeted for the right search engine traffic, they can be way off-base for inbound link traffic.
Not all links should lead to your home page. Use your common sense when thinking about links. If you’re courting a link from a designer fashion blog, it’s a mistake to send the traffic from that link to your generic clothing sales page. Sending those users to your designer clothing page is much more logical, and more likely to generate sales. It’s a basic internet marketing tactic. Consider the user groups who come from each link, and direct them to the most appropriate pages.
2. Re-focus your pages
Consider the usual process of search engine optimisation. Once you’ve decided on the keyword for a particular page, you’ll plant that keyword in content and tags all over the page. To do this, you’ll probably have to rework some content so that it’s a bit more focussed on that keyword. For example, you need to ensure that your ‘dogs’ page has enough material about your keyword ‘dog vitamins’ to interest users who have come through on that keyword. This might need some significant reworking at times. If too much work is required, you might want to consider using another keyword for that page.
The same process applies for reworking landing pages. Make sure that the content is appropriate and interesting to the target user, and they are more likely to stay.
3. Make sure it’s the right fit
Another part of the equation is making sure that the inbound link is the right one for that page. The links you get for your landing pages are a part of each page’s search engine optimisation. This means that they help to build that page’s relevance to its chosen keyword. For these inbound links to do their work, they need to be specific to the keyword as well. This means that getting a ‘dog vitamins’ link for a page whose keyword is just ‘pet care’ will be less effective than if the keywords of both pages match up.
Matching the topic of a landing page to its links isn’t just about SEO; it’s a way to strengthen your internet marketing strategy as well. It’s important to plan carefully. Talk to our consultants at SEO Consult Australia about your landing pages.
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Tags: blog, content, internet marketing, Keywords, SEO, SEO Consul
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