Loading ...Searching out links can be a huge waste of time if you don’t know what types of links you should be looking for. Links come in various levels, and it is good to be familiar with the weight each link type carries in your profile.
The different link types are fairly reminiscent of the personalities you come across in a career:
- Links with authority. These links, often known in the SEO community as authority links, are the ones you should be aiming for. Getting the right kind of authority link is kind of like having the Queen give you a reference. It doesn’t matter that she knows nothing about your particular industry, Google is going to be pretty damn impressed that you know her. Links of this type include major sites like the BBC or governing bodies, but there are a fair few authority links particular to every industry as well. You can talk to us at SEO Consult Australia about tactics to gain these valuable links.
- Institutional links. Links that come from .edu and .gov sites are trusted by the search engines, making them incredibly valuable for SEO. It’s the links equivalent of having an influential brother-in law. He may not throw his weight around for you, but some of the influence rubs off.
- Directories. Who are some of the more valuable people to know in the working world? The agents. Good directories on the net are valuable for search engine optimisation because they are usually highly relevant and trustworthy. There are plenty of medium-level and low-level directories as well, which are less helpful. Directory links are easier to obtain than most links.
- Reciprocal links. Reciprocal links are the friendly links of the net. They’re the alliances you make to survive. Just as a boss might not appreciate you falsely teaming up to win points at a meeting, Google tends to frown on obviously organised reciprocation. As reciprocal links happen naturally as well, though, Google hasn’t outlawed them completely. Just as you make genuine friends in the office, a few reciprocal links are not a bad thing.
- Friendly links. There are even better friendly links which don’t require reciprocity. These are the links voluntarily – or with a little encouragement – given to you by relevant sites. These links are the core of most link profiles, much in the way that co-worker references are what most people use on their resume.
- Media links. Like institutional links, media links can be valuable because they come from sites with authority. Getting a media link is like overhearing someone say ‘Oh, I know that guy’ when you’re at an industry conference. They’re someone who can’t benefit from giving you a reference, which makes their opinion even more valuable.
- Comment links. Sneaking a link into a comment section is like sneaking an industry invitation off a co-worker’s desk. Your co-worker won’t mind you turning up, and attending the event will probably do your career a world of good. Comment links are handy because you usually have control over they appear.
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